Moises Analysis: $40M Raised

Moises employs a go-to-market (GTM) strategy that strongly aligns with product-led growth (PLG) principles. Upon visiting their website, it is evident that the company prioritizes user accessibility and self-service options. The homepage prominently features access to their AI-powered music tools through a web app, desktop app, and mobile applications available on both the App Store and Google Play. This approach minimizes friction for new users, allowing them to engage with the product immediately without the need for a demo or sales representative.

While the pricing structure is not explicitly detailed on the website, this lack of transparency may suggest that Moises is either still refining its pricing strategy or prefers to engage users first before discussing costs. This is a common tactic in PLG models, where the focus is on getting users to experience the product's value before making a purchasing decision. The absence of a clear pricing page could indicate that Moises is targeting individual users and small teams who can adopt the product independently, rather than focusing solely on enterprise-level sales.

Customer testimonials featured on the site further reinforce the PLG approach, with users expressing profound satisfaction with the product's capabilities. One testimonial states, "It's a product that I've waited for my whole life," highlighting the emotional connection and value users find in the app. This suggests that Moises is successfully fostering a community of users who advocate for the product, which is a hallmark of viral adoption often seen in PLG strategies.

Moreover, Moises invests in educational resources, including tutorials that guide users on how to utilize features like vocal removal and song mastering. This emphasis on self-service learning materials indicates a commitment to empowering users to maximize their experience with the product, further supporting the PLG model.

In summary, Moises' GTM strategy is characterized by a strong product-led growth approach, focusing on user accessibility, positive customer experiences, and educational resources. This strategy reflects a business model optimized for rapid user adoption and virality, rather than high-touch relationships and larger contract values typically associated with sales-led growth.

1. NAMM 2025 - **Date**: February 18, 2025 - **Details**: Moises sponsored the Creators Lounge and launched Moises Live, a real-time audio control technology powered by AI Smart Volume™. The event featured hands-on experiences and demonstrations, including a performance by Jordan Rudess, which received overwhelmingly positive feedback from attendees.
2. SIM São Paulo 2025 - **Date**: 2025 (exact date not specified) - **Details**: Moises explored AI's role in music, featuring live demos and discussions on ethics and innovation. A notable panel titled “Moises App: Artificial Intelligence Applied to Music Production” highlighted the company's ethical approach to AI development and showcased its award-winning app, including features like AI-powered vocal isolation and the new Moises Live tool.