Miter Analysis: $23M Raised
What is Miter?
Miter provides a platform that integrates payroll, HR, expenses, and field operations for contractors. The platform is designed to eliminate data silos and automate compliance reporting, making it easier for construction companies to manage their workforce and projects. Miter serves over 614,000 companies, focusing on the construction industry.
Product Features & Capabilities
- HCM
- Field Operations
- Expense Management
- Payroll
- HRIS
- Time Tracking
- Scheduling
- Daily Reports
- Reimbursements
- Corporate Cards
- Per Diems
How much Miter raised
Funding Round - $23M
RecentInvestment Geography
Miter's construction payroll services cover six states: Michigan, Ohio, Tennessee, Georgia, Alabama, and Indiana.
Customer Success Story
Customer reviews and testimonials about Miter's construction payroll service indicate a mixed level of satisfaction. Some users appreciate the software's capabilities in handling payroll, time tracking, and compliance for construction contractors. However, there are notable concerns regarding customer support, with some users reporting that it is lacking. For instance, a discussion on Reddit highlighted that while users find the software useful, they have experienced issues with customer service responsiveness. Overall, while Miter is recognized for its functionality, improvements in customer support could enhance user satisfaction.
Other Considerations
Target Clients
Key Features
- Multiple Pay Rates: Handles prevailing wages, union rates, and per diems with ease.
- Elimination of Manual Data Entry: Integrated time-tracking and automatic overtime calculations reduce the need for manual input.
- Labor Cost Tracking: Tracks fully-burdened labor costs by job and by cost code.
- Compliance Management: Manages prevailing wage rates across jobs and simplifies payroll processing.
- Report Generation: Generates Certified Payroll, Workers' Comp, and Fringe Benefit Reports quickly based on payroll data.
Gtm Strategy
Miter employs a hybrid go-to-market (GTM) strategy that combines elements of both product-led growth (PLG) and sales-led approaches.
Upon analyzing Miter's website, several key aspects of their GTM strategy emerged. The homepage prominently features a "Get a demo" button, indicating a focus on engaging potential customers through direct interaction with sales representatives. This suggests a sales-led approach, as it encourages users to connect with the sales team rather than immediately signing up for a free trial or self-service option. However, there is also an emphasis on ease of use and integration, which aligns with PLG principles, as the platform aims to streamline various operational processes for contractors.
The website does not explicitly mention transparent pricing or free tiers, which typically characterize PLG strategies. Instead, it appears to cater more towards enterprise-level clients, as indicated by the structured demo request process. Customer stories and testimonials highlight successful implementations, suggesting a focus on building relationships and trust with larger organizations rather than viral adoption from individual users.
Educational resources are available through their blog and support sections, which can indicate a commitment to self-service learning, a hallmark of PLG. However, the overall structure leans more towards a sales-led model, as the primary call to action is to request a demo rather than to start using the product immediately.
In summary, Miter's approach reflects a hybrid model that balances the need for high-touch sales interactions with the benefits of a user-friendly platform designed for rapid adoption and operational efficiency.
Reported Clients
Miter has reported several notable clients on their website, including:
- W.J. O'Neil: They utilized Miter to streamline their operations, enhancing efficiency in project management.
- Green Mechanical: This client transitioned from paper time cards to Miter's platform, significantly improving their time tracking processes.
- Inland Building Construction: They streamlined their prevailing wage processes using Miter, which helped in compliance and operational efficiency.
- American Roofing & Metal: Their case study highlights the use of Miter for improving operational efficiency.
Tech Stack
- Programming Languages
- - TypeScript
- Frameworks and Libraries
- - React
- React Native
- Node.js with Express
- Databases
- - MongoDB
- Infrastructure and Tools
- - Render (for deployment)
- Stripe (for payment processing)
- Check (for financial services)
