Mercado Diferente Analysis: $5M Raised

Mercado Diferente offers a subscription service for certified organic products delivered directly to customers' homes. The company focuses on reducing food waste by providing fresh produce that may not meet traditional aesthetic standards. They emphasize convenience with flexible delivery options and a wide selection of over 200 products.

Receive fresh organic produce weekly; Customize grocery baskets based on dietary preferences; Reduce food waste by choosing imperfect produce; Schedule deliveries for convenience; Manage orders through a mobile app

Raised R$ 9 million to expand product catalog; Focus on sustainability and supporting small farmers; Operates in multiple cities in Brazil including São Paulo and Curitiba