Maroo Analysis
What is Maroo?
Maroo sells software for wedding and event businesses, with tools for leads, proposals, contracts, invoicing, and payments. The site also highlights contractor payments, bill pay, W-9 and 1099 support, plus QuickBooks integration, while projects and email calendar features are listed as coming soon. Maroo says over 13,000 small businesses use the platform, with $350 million in invoices created and 94% of invoices paid on time.
Location
32 6th Ave, New York, New York 10013, US
Employees
11-50
Founded
2020
Revenue
$4.2M
Business Model
Subscription and transaction fees for contract and payment processing services.
Company Stage
Seed
YC Batch
S21
Product Features & Capabilities
- Invoicing, Bill Pay, Contracts, Projects, Scheduling, Forms, e-signature feature, automated reminders, seamless payment processing, 1099 forms preparation, QuickBooks integration, user-friendly platform, customizable invoices, secure data handling.
Pricing
- Starter Plan: Free for businesses and freelancers with monthly invoicing under $5,000.
- Business Plan: $50/month for advanced features and reporting, suitable for up to $50,000/month invoicing.
- Pro Plan: Custom pricing for personalized service and enterprise security for large teams with unlimited invoicing.
Who are the founders of Maroo
AN
Alex Nikityuk
Founder & CEO
Market Focus
Maroo primarily focuses on the creative business industry, providing a platform to streamline contracts, invoices, and payment processes for these businesses.
Competitors Overview
Maroo operates in the market of contract, invoice, and payment processing solutions tailored for creative businesses. Its main competitors include:
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HoneyBook:
- Features: HoneyBook offers a comprehensive suite of tools including invoicing, proposals, contracts, and online payments. It is designed to streamline client management from inquiry to payment.
- Advantages: HoneyBook provides a user-friendly interface and strong customer support, including one-on-one dispute resolution. It also has a straightforward pricing model starting at $19 per month, which may appeal to small businesses.
- Notable Differences: Unlike Maroo, HoneyBook does not allow for client data export, which could be a limitation for users looking for flexibility in data management.
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Dubsado:
- Features: Dubsado allows users to send branded invoices, set up recurring billing, and accept payments through various methods including ACH transfers and credit cards.
- Advantages: Dubsado is known for its customizable workflows and strong automation features, which can save time for creative professionals.
- Notable Differences: While Maroo focuses on minimizing processing fees, Dubsado offers a more extensive feature set for managing client relationships and project workflows.
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QuickBooks Payments:
- Features: QuickBooks Payments integrates seamlessly with QuickBooks accounting software, offering features like online payment portals, recurring billing, and automatic batch reconciliation.
- Advantages: Its integration with QuickBooks makes it a strong choice for businesses already using that platform, providing a streamlined experience for managing finances.
- Notable Differences: QuickBooks Payments may have higher processing fees compared to Maroo, which emphasizes lower costs for its users.
Overall, while Maroo focuses on cost-saving and simplicity in payment processing, its competitors offer a broader range of features that may cater to different business needs.
Investors
- Y Combinator
- I2BF Global Ventures
- Rogue Capital
- Acrobator Ventures
- Dupe Ventures
- Expansion Capital
- Halo Labs
- Alan Rutledge
- Darco Capital
- 10 other unnamed investors
Company Pricing
- Starter Plan: Free for businesses and freelancers with monthly invoicing under $5,000.
- Business Plan: $50/month for advanced features and reporting, suitable for up to $50,000/month invoicing.
- Pro Plan: Custom pricing for personalized service and enterprise security for large teams
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