Marathon Data Analysis: $2M Raised

Marathon Data is an AI-powered platform that quantifies the revenue impact of brand and top-of-funnel investments. Their unique approach combines machine learning with long-term geo holdout testing to provide actionable insights. This enables brands to achieve sustainable growth by balancing brand building with performance marketing.

Measure the revenue impact of brand investments; Optimize marketing strategies based on real-time data; Reduce dependency on discounting for customer acquisition; Balance brand and performance marketing efforts; Validate marketing effectiveness through incrementality studies.