Liv Labs Fitness Analysis
What is Liv Labs Fitness?
Liv Labs Fitness sells the patented Pippa resistance spring and related kits for women’s pelvic floor training. The site positions the product for active women who run, dance, do pilates, HIIT, and similar workouts, including use during pregnancy and menstruation. It also offers pelvic floor fitness coaching and customer support, and cites a Fast Company 2025 Innovation by Design award and NIH SBIR grant support.
Location
Chicago, United States
Employees
1-10
Founded
2017
Revenue
$3.1M
Product Features & Capabilities
- Coaching program, K+ Training Intensive, private online consultations, curated training materials, exercise videos, daily message-based tips, dedicated coach access, personal coaching for 21 days, video library access, literature library access, free subscription to K+ Circuit Training.
Pricing
- K+ Training Intensive: $295 for a 3-Week Health Coaching Plan
- Includes three pelvic health expert consultations
- 21 days of personal coaching
- Access to video library
- Access to literature library
- Free subscription to K+ Circuit Training
Who are the founders of Liv Labs Fitness
MR
Melody Roberts
Founder
CP
Carly Price
Founder
Market Focus
Liv Labs Fitness primarily focuses on the health and wellness industry, specifically providing health coaching programs for women to manage pelvic health issues related to urinary urgency, frequency, and leakage.
Competitors Overview
The main competitors of Liv Labs Fitness in the health coaching market focused on women's health issues related to urinary urgency, frequency, and leakage include:
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Fastic: While primarily known for its fasting app, Fastic also offers health coaching that may touch on women's health. However, it does not specifically focus on urinary issues, which could be a notable difference from Liv Labs Fitness. Fastic's advantage lies in its broad approach to health and wellness, appealing to a wider audience interested in fasting and general health improvement.
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Lia: This company focuses on women's health but does not have a specific emphasis on urinary issues. Lia offers a range of health products and services aimed at women's wellness, which may include coaching. The advantage of Lia is its established brand presence in women's health, but it lacks the specialized focus that Liv Labs Fitness provides for urinary health.
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metaMe Health: This company is innovating in the field of digital therapeutics, offering solutions for various health disorders, including those affecting women's health. Their approach is more technology-driven, utilizing prescription digital therapeutics (PDTs) to address health issues. While metaMe Health may not focus specifically on urinary issues, their technological approach could appeal to a tech-savvy demographic looking for modern solutions.
In summary, Liv Labs Fitness differentiates itself by providing specialized coaching specifically targeting urinary health issues in women, which is not the primary focus of its competitors.
Investors
- The Eunice Kennedy Shriver National Institute of Child Health & Human Development
- Matter (Consulting Services)
- National Science Foundation
- Y Combinator
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