LiveFlow Analysis: $14M Raised

Platform for automating multi-entity finance operations

Consolidate financials across multiple entities in minutes; Create professional finance dashboards for real-time insights; Automate budget management with centralized data; Transform Google Sheets into live financial dashboards; Streamline Excel reporting with automated updates.

99% customer satisfaction score; 25 hours saved per month on consolidation; Notable clients include Nelo and Y Combinator.

The pricing information on LiveFlow's website indicates that pricing is tailored to user needs, but specific tiers or structures are not detailed. There are no free tiers mentioned, and the homepage emphasizes features like multi-entity consolidation and strong customer support. Users are encouraged to schedule a demo for personalized pricing information, suggesting a lack of transparency in publicly available pricing details.

LiveFlow employs a hybrid go-to-market (GTM) strategy that combines elements of both product-led growth (PLG) and sales-led approaches. The website emphasizes scheduling a demo, indicating a sales-led focus, while also providing educational resources that support user empowerment, characteristic of PLG. This balance allows LiveFlow to cater to both independent users and larger enterprises requiring structured engagement.

LiveFlow has reported several notable clients on their website, including:

1. Nelo: Utilizes LiveFlow to automatically consolidate financials, saving three days per month.
2. Kalshi: Benefits from LiveFlow's platform to consolidate multiple entities without concerns about outdated numbers, saving 30 hours on manual consolidation.
3. Lupus Research Alliance: Achieved significant time savings, cutting five days from monthly reporting and enhancing accuracy in nonprofit finance.
4. Milk Moovement: Scaled their multi-entity finance operations without increasing headcount, achieving a month-end close that is four times faster.
5. Rize Education: Built an investor-ready finance engine with LiveFlow, allowing for continuous investor-ready reporting.
6. ETS Performance: Expanded nationwide with lean finance, freeing up capacity equivalent to additional hires through LiveFlow consolidation.
7. Aleph Ventures: Saved 25 hours on monthly consolidation while managing 25 companies.
8. Four Points RV Resorts: Reduced manual consolidation time to minutes for over 10 entities.
9. Beyond Group: Saved over 20 hours per week in construction finance.
10. LevelJump Healthcare: Streamlined financial reporting, saving three days on manual processes.
11. Misen: Eliminated 90% of manual month-end work.

These clients leverage LiveFlow's platform for various financial processes, including consolidation, budgeting automation, and reporting, which significantly enhances their operational efficiency.

LiveFlow's job postings reveal a variety of technologies and tools used across different roles. For the Senior Full Stack Engineer positions, the technologies mentioned include Elixir/Phoenix for the backend, deployed on AWS via Terraform, and a React application using TypeScript and TailwindCSS for the frontend. The Product Designer role does not specify particular technologies but emphasizes design experience in workflows and visual design. The Account Executive position highlights the importance of strong knowledge in Excel and Google Sheets. Lastly, the Strategy & Operations Associate role also mentions the use of Excel and Google Sheets for data analysis, along with familiarity with sales and marketing campaigns. Overall, the technology ecosystem at LiveFlow includes programming languages, frameworks, and tools primarily focused on finance automation and data management.

LiveFlow employs a diverse technology stack that includes:

1. Programming Languages:

   • Elixir (backend)
   • TypeScript (frontend)

2. Frameworks:

   • Phoenix (for Elixir)
   • Next.js (for React)

3. Infrastructure and DevOps Tools:

   • AWS (cloud provider)
   • Terraform (infrastructure as code)
   • Postgres (database)
   • Vercel (frontend deployment)
   • Retool (internal tools)

4. Sales Technologies:

   • General focus on generating sales-qualified leads and managing sales contacts, but specific tools were not detailed.

This technology ecosystem reflects a modern and flexible approach to software development and sales operations.