Lion Pose Analysis: $3M Raised
What is Lion Pose?
Lion Pose sells clinical skincare products for hyperpigmentation, acne, dryness, redness, and barrier repair. The brand says it was developed with Harvard-trained dermatologists and tests products on more skin tones and textures than typical skincare lines. Its positioning centers on inclusive clinical testing and products safe and effective for all skin.
Location
1933 South Broadway, Los Angeles, California, United States
Employees
1-10
Founded
2021
Product Features & Capabilities
- Pep Talk Bio-Placenta Cream, Unspotted AHA Serum, Ghost-Buster Tinted SPF, The Placenta Facial, Mane Squeeze AHA+SPF, noncomedogenic, hydrates dry skin, reduces acne scars, brightens pigmentation, vegan BIO-Placenta peptides, advanced technology, clinically tested.
Pricing
- PEP TALK™ Bio-Placenta Barrier Cream: $54.00
- UNSPOTTED 4X® Acid Jelly Night Serum (30ml): $79.00
- THE PLACENTA FACIAL AHA+Peptides Bundle: $120.00 (originally $133.00, now on sale)
How much Lion Pose raised
1 - $3 million
Approximately 19 months ago (around March 2022)Lead Investor: Not specified in the source
Who are the founders of Lion Pose
NP
Nisha Phatak
Founder
MP
Madhu Punjabi
Founder
Market Focus
Lion Pose primarily focuses on the skincare industry, offering products designed to treat various skin concerns such as hyperpigmentation and skin barrier repair.
Investors
- Mindy Kaling
- Rob Lowe's LH Capital
- Ignite XL
- Precursor Ventures
- Y Combinator
- Ben VandeBunt
- Howard L. Klein Co
- Talia Frenkel
- True Beauty Ventures
- 99 Tartans
- SLVC
Business Model
Direct-to-consumer sales model with significant growth through online channels and funding support.
Competitors Overview
Lion Pose operates in the skincare market, focusing on products that address hyperpigmentation and skin barrier repair. Its main competitors include:
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Topicals: Known for its "Faded" serum, which targets dark spots and discoloration. Topicals emphasizes inclusivity and caters to a diverse range of skin tones, similar to Lion Pose.
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The Ordinary: Offers a wide range of affordable skincare products, including formulations with ingredients like niacinamide and alpha arbutin, which are effective for hyperpigmentation. The Ordinary is recognized for its transparency in ingredient sourcing and formulation.
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Paula's Choice: This brand is well-regarded for its science-backed formulations and offers products specifically designed for hyperpigmentation, such as its 2% BHA Liquid Exfoliant. Paula's Choice emphasizes clinical research and consumer education.
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Murad: Known for its clinical approach to skincare, Murad offers products that target various skin concerns, including dark spots. Their products often include advanced technology and are marketed as dermatologist-developed.
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SkinCeuticals: This brand is recognized for its high-potency formulas and is often recommended by dermatologists. SkinCeuticals offers serums that address hyperpigmentation and skin aging, focusing on preventive care.
Notable differences include Lion Pose's specific focus on products developed for melanated skin, which sets it apart in a market that often overlooks this demographic. Additionally, Lion Pose's formulations are clinically tested and developed by dermatology experts, which may provide a competitive edge in terms of efficacy and safety.
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