Lendflow Analysis: $11M Raised
What is Lendflow?
Lendflow provides embedded lending infrastructure for brands and lenders through a modular platform called Lendflow Connect. Its product suite includes Lendflow Intelligence for credit decisioning, analytics, and an open data repository, plus Lendflow Automate for AI-driven lending operations and borrower communications. The website names customers and references including Experian, Stax Payments, Buildertrend, OnDeck, BHG Financial, and eCapital.
Location
2222 Rio Grande, Suite 110, Austin, Texas 78705, United States
Employees
51-200
Founded
2019
Revenue
$9.1-12.6M
Business Model
SaaS fees, revenue sharing on loan origination, and partnership monetization.
Product Features & Capabilities
- Embedded Widget, Data Analytics, Credit Underwriting and Decisioning, End-to-End Communications, Lines of Credit, SBA Loans, Equipment Financing, Receivables Financing, Invoice Factoring, Term Loans, Unsecured Loans, Personal Loans.
Pricing
- Dynamic Pricing
- Lendflow Managed
- Inbound Partnerships
- Outbound Partnerships
- Lendflow Network
How much Lendflow raised
Funding Round - $10.8 million
October 13, 2021Lead Investor: Underscore VC, Uncorrelated Ventures, 2048 Ventures, and others.
Who are the founders of Lendflow
JF
Jon Fry
Founder
MW
Matthew Watts
Co-Founder
Market Focus
Lendflow primarily focuses on the financial technology (fintech) industry, specifically in the area of business credit enablement and embedded lending solutions.
Competitors Overview
Lendflow's main competitors in the business credit enablement and embedded lending technology market include:
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Fundbox: Offers an embedded working capital platform for small businesses, focusing on business loans. Its specialization in working capital solutions distinguishes it from Lendflow, which may provide a broader range of financing options.
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Alloy: Specializes in identity risk management, providing automated solutions for fraud prevention and compliance. This focus on identity verification and risk management sets it apart from Lendflow's offerings.
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Lendio: A small business lending platform that provides various financing solutions similar to Lendflow, but may differ in its approach to small business financing.
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nCino: Operates as a cloud-based banking platform, allowing financial institutions to manage commercial banking processes. Its emphasis on cloud solutions for banks may provide a different value proposition compared to Lendflow.
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GDS Link: Offers software solutions for credit risk management, including tools for loan origination and decisioning. This focus on analytics and risk management may appeal to a different segment of the market.
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Precise Finance: Specializes in machine learning-powered embedded financing, which may provide advanced technological solutions that differentiate it from Lendflow.
Additionally, Lendflow is recognized as the "Best embedded broker," indicating its strength in connecting customers with various funding products. However, it charges significant installation fees, which may lead to higher costs for end customers. In contrast, competitors like Lendica are noted for their ease of installation and superior loan approval rates, making them more cost-effective options.
Investors
- Ardent Venture Partners
- The Finger Group
- Derive Ventures Management Company
- GTMFund
- Hack VC
- Y Combinator
- Underscore VC
- Uncorrelated Ventures
- 2048 Ventures
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