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Lavender Analysis: $13M Raised

What is Lavender?

Lavender is an AI-powered email intelligence platform designed to help sales development representatives (SDRs) write more effective emails and boost reply rates through personalized coaching and insights.
Employees
51-200
Founded
2020
Industry
SaaS, Salestech, AI/ML
Revenue
$11.9M
Autonomy Level
Semi-autonomous
Market Verticalization
Horizontal
Sales Tech Capabilities
Prospecting, Enrichment, Personalization, Reply Handling, Analytics
Target User Segment
Mid-market

Product Features & Capabilities

  • AI Email Coach, Personalization Assistant, real-time coaching, integration with Gmail and Outlook, Sales Email Certification course
  • Prospecting, Enrichment, Personalization, Reply Handling, Analytics

Pricing

Basic Plan: Free forever, includes analyzing and personalizing 5 emails per month.
Starter Plan: $27/month (billed annually), includes unlimited emails and personalization.
Individual Pro Plan: $45/month (billed annually), includes everything in Starter plus priority support.
Team Plan: $89/seat/month (billed annually), includes integrations and coaching dashboard.

How much Lavender raised

Seed - $2.2 million

2023-02-02
Lead Investor: Signia Venture Partners, CapitalX

Series A - $11 million

2023-02-02
Lead Investor: Norwest Venture Partners, Signia Venture Partners

Customer Success Story

Lavender has notable customers such as Clari, which experienced a doubling of their email reply rate from 8% to 16% after implementing Lavender's email intelligence platform. Other clients include Twilio/Segment, Google, Brex, and Demandbase, all of which have benefited from improved email effectiveness through Lavender's AI-driven insights and recommendations.

Who are the founders of Lavender

WM

William M. Ballance

Founder and CEO

WA

Will Allred

Co-Founder

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Financial Overview

$11.9MEstimated Revenue
$13MTotal Raised
Seed$2.2 million
2023-02-02
Investors: Signia Venture Partners, CapitalX
Series A$11 million
2023-02-02
Investors: Norwest Venture Partners, Signia Venture Partners
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