Lavender Analysis
What is Lavender?
AI email intelligence platform for sales teams
Location
123 Main Street, New York City, New York 10001, United States
Employees
51-200
Founded
2020
Funding Period
Yes
Market Position
Challenger
Recent News
Yes
Tier 1 Backers
Yes
Product Features & Capabilities
- AI email scoring and improvement suggestions
- Personalization Assistant for prospect data
- Real-time coaching based on email behavior
- Integrations with major email platforms
- Sales email certification course.
Pricing
- Basic Plan - Free Forever at $0/month, allowing users to analyze and personalize 5 emails per month, with basic features and support for Gmail and Outlook 365.
- Starter Plan - $27/month (billed annually) for individuals, offering unlimited emails, personalization, AI recommendations, mobile optimization, and chat support.
- Individual Pro Plan - $45/month (billed annually), which includes everything in the Starter Plan plus unlimited features, integrations, priority support, and a dedicated Customer Success Manager.
- Team Plan - $89/seat/month (billed annually), which includes integrations, a Coaching Dashboard, aggregated email analytics, and proactive customer success.
Other Considerations
Free trial available for new users; SOC2-certified and GDPR-compliant; Notable testimonials from industry leaders.
Integrations
Lavender's AI SDR tools integrate with several major platforms, including:
- Gmail
- Outlook
- Outreach
- Salesloft
- HubSpot
- Apollo
- Groove
- Gong
Key Features
- Email Scoring: - The Lavender Email Coach scores emails or templates to identify and rectify elements that may negatively impact reply rates. A higher score (90 or above) is associated with increased replies.
- Personalization Assistant: - This feature brings prospect data directly to the user's inbox, suggesting ways to personalize emails based on the data. It also provides personality-based insights to foster deeper connections with recipients.
- Real-Time Coaching: - The email score adapts in real-time, offering coaching based on the user's inbox and extensive data points. This ensures that users are always following the latest best practices in email communication.
- Data-Backed Insights for Managers: - Managers can leverage real data insights from their team's inboxes to coach effectively. Lavender helps track performance, return on investment (ROI), and identifies areas where team members may need assistance.
- Integrations: - Lavender integrates seamlessly with various platforms such as Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, and Gong, allowing users to utilize its features wherever they send emails.
- Generative AI: - The platform is powered by advanced generative AI, including OpenAI systems and custom large language models, which enhance the email writing process and provide intelligent suggestions.
- Security Compliance: - Lavender is SOC2-certified and GDPR-compliant, ensuring that user privacy and data security are prioritized.
- Free Trial and Pricing Plans: - Users can try Lavender for free with a 7-day trial that includes all integrations. Various pricing plans are available, catering to different needs, including a free forever plan for basic features.
Recent Updates
- Instant Setup - The new version allows for almost instant setup, reducing the time and effort typically required to get started.
- New User Interface (UI) - A redesigned, cleaner UI aims to reduce bugs and encourage the use of all features.
- Improved AI Email Generation - The AI now generates personalized emails while allowing users to maintain their unique voice.
- Draft Optimization - Lavender provides optimized drafts based on user input, helping users overcome writing obstacles.
- Dynamic Scoring Models - The tool identifies the context of emails (e.g., follow-ups) and adjusts recommendations accordingly.
- CRM Data Integration - Users can access relevant CRM data and insights from calls, enhancing email writing context.
- Advanced Writing Recommendations - The AI offers intelligent suggestions to improve email effectiveness based on best practices.
- Enhanced Integrations - The tool integrates seamlessly with platforms like SalesLoft, Gong, and HubSpot.
- Web-Enabled GPT - A revamped version of GPT provides helpful suggestions directly within the email interface.
- GIF Library - A new library for GIFs enhances engagement in email communications.
User Reviews
- Ease of Use - Many users appreciate the intuitive interface and the ease of integrating Lavender into their email workflows. The tool is noted for providing real-time feedback on email effectiveness, which helps improve writing skills.
- Impact on Performance - Users report significant improvements in email engagement metrics, such as a 580% increase in reply rates and a 136% increase in meetings set after implementing Lavender.
- Helpful Features - The email grading system and personalization assistant are frequently mentioned as valuable tools that enhance the quality of outreach emails. Users also find the dashboard useful for tracking team performance and coaching opportunities. **Common Criticisms:**
- Software Bugs - Some users have reported technical issues, including bugs that affect the user experience, such as crashes and unresponsive features.
- Customer Support - There are complaints about the quality of customer support, with some users feeling that the assistance provided is not helpful or is condescending.
- AI Limitations - A few users expressed dissatisfaction with the AI's performance, stating that it often provides superficial feedback rather than meaningful improvements to email content.
HQ Full Address
123 Main Street, New York City, New York 10001, United States
