Kodda Analysis
What is Kodda?
Kodda is a startup associated with data and decision support, according to its LinkedIn profile. Crunchbase describes Kodda as a Mexican startup that helps people maintain a healthy lifestyle over the long term. The public web footprint also shows a very small company size and early-stage funding activity.
Location
Monterrey, Mexico
Employees
1-10
Founded
2020
Business Model
Subscription-based model with monthly plans for digital and in-person services.
YC Batch
S21
Product Features & Capabilities
- online programs, in-person classes, individual programs for specific goals, habit reinforcement tools, events and group training, library of over 500 activities, community support network, discounts on favorite brands, mental health events, access to various health and wellness programs
Pricing
- PLAN MENSUAL: $199 MXN - 14 days free trial, access to 500+ contents and 12 programs.
- Kodda + Studio: $1,499 MXN - 8 monthly reservations, access to 500+ contents and 12 programs, discounts on favorite brands.
Who are the founders of Kodda
EA
Emilio Antun
Co-Founder & CEO
MA
Mike Alvarado
Co-Founder
Competitors Overview
Kodda's main competitors in the health and wellness market include:
- Eight Sleep: Focuses on sleep technology, providing smart mattresses and sleep tracking solutions to enhance sleep quality.
- Reframe: A platform aimed at helping individuals change their drinking habits through personalized support and resources.
- Cleo: Offers healthcare solutions specifically for parents, filling gaps in traditional healthcare plans with tailored support.
- Thorne HealthTech: Provides personalized supplements and health testing, emphasizing a science-based approach to wellness.
- Whoop: A fitness tracker that provides insights into recovery, strain, and sleep, catering to athletes and fitness enthusiasts.
Notable differences and advantages:
- Eight Sleep leverages technology to improve sleep, which is a critical aspect of overall wellness.
- Reframe targets a specific behavioral change (alcohol consumption), offering a niche service that may appeal to a particular demographic.
- Cleo focuses on a unique market segment (parents), providing tailored healthcare solutions that are not typically addressed by general wellness programs.
- Thorne HealthTech emphasizes personalized health solutions, which can attract consumers looking for customized wellness plans.
- Whoop offers advanced tracking and analytics, appealing to serious athletes and fitness enthusiasts who want detailed insights into their performance and recovery.
These competitors highlight the diverse approaches within the wellness industry, from technology-driven solutions to personalized health services.
Investors
- Goodwater Capital
- First Serve Partners
- Gaingels
- Iluminar Ventures
- MGV Capital Group
- Olive Tree Capital
Market Focus
Kodda primarily focuses on the health and wellness industry, providing tools and programs aimed at promoting a healthy, sustainable, and balanced lifestyle.
Company Pricing
- PLAN MENSUAL: $199 MXN - 14 days free trial, access to 500+ contents and 12 programs.
- Kodda + Studio: $1,499 MXN - 8 monthly reservations, access to 500+ contents and 12 programs, discounts on favorite brands.
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