KASO Analysis: $11M Raised
What is KASO?
KASO provides AI-powered procurement software for restaurants and food suppliers across the MENA region. The platform centralizes ordering, supplier discovery, invoice financing, and payment workflows, while also supporting supplier-side order capture and ERP synchronization. The company reports processing more than 5 million orders and serving thousands of restaurants and suppliers.
Location
Dubai, United Arab Emirates
Employees
51-200
Founded
2021
Product Features & Capabilities
- Order management for restaurants and suppliers, mobile and web application, reduces order errors by 80%, saves 2 hours daily, manages digital catalogs, avoids 20% waste with analytics, accesses a marketplace of suppliers, automates processes, offers unique credit facilities for suppliers.
How much KASO raised
1: - $10.5 million
July 12, 2023Lead Investor: Y Combinator (specific investor names not detailed)
Who are the founders of KASO
MA
Manar Alkassar
Founder
Market Focus
KASO primarily focuses on the food service industry, specifically providing solutions for restaurants and suppliers to manage food supply orders efficiently.
Business Model
B2B platform charging transaction fees and subscription models for restaurants and suppliers.
Investors
- KBW Ventures
- Derayah Venture Capital
- SEEDRA Ventures
- Y Combinator
- Global Founders Capital
- MSA Novo
- Pioneer Fund
- Vulpes Ventures
- Spade Ventures
- HALA Ventures
- Faith Capital
- B&Y Venture Partners
- Cyfr Capital
- BYLD Ventures
Competitors Overview
KASO's main competitors in the food supply management market include:
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Foodics: Based in Riyadh, Saudi Arabia, Foodics offers a comprehensive restaurant management system that includes point-of-sale (POS) solutions and inventory management. It is venture capital-backed and focuses on enhancing operational efficiency for restaurants.
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PetPooja: Operating out of Ahmedabad, India, PetPooja provides a restaurant management platform that includes POS systems, inventory management, and online ordering solutions. It is also venture capital-backed and aims to streamline restaurant operations.
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Supy: Located in Dubai, UAE, Supy is another competitor that offers a B2B food ordering platform. It focuses on connecting restaurants with suppliers and is venture capital-backed, similar to Foodics and PetPooja.
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Toast: A significant player in the market, Toast provides a comprehensive restaurant operations management solution, including POS systems and online ordering. It has raised substantial funding, indicating strong market presence.
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SpotOn: This company offers cloud-based POS software solutions and has also secured significant funding, making it a formidable competitor in the restaurant technology space.
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Tillster: Focused on SaaS-based online ordering and analytics solutions for restaurants, Tillster has raised considerable funding and competes directly with KASO in the online ordering software market.
Notable differences include KASO's specific focus on managing food supply orders efficiently, which differentiates it from competitors that may offer broader restaurant management solutions. KASO has raised $12.7 million in funding, which is significantly less than some of its larger competitors like Toast and SpotOn, indicating it is still in the early stages of market penetration.
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