Jupe Analysis: $10M Raised
What is Jupe?
Jupe sells modular hospitality units and related services that turn land into overnight destinations. Its Base Jupe unit is a turnkey, no-foundation structure built in California, assembled in under two hours, and sized at about 106 square feet. The company pairs the units with planning, branding, installation, and launch services for landowners and hospitality operators.
Location
San Francisco, United States
Employees
11-50
Founded
2020
Revenue
<$5M
Investors
- Initialized Capital
- Y Combinator
Product Features & Capabilities
- Lux Bedroom, Tiny House, House, Bathroom House, Office, Sauna, portable, powered by solar energy, device charging, dimmable lighting, queen memory foam mattress, weather-resistant enclosure, lockable storage, temperature control
Pricing
- Jupe Bedroom Lux:
- On-Grid 111.1 ft²: $22,000
- Off-Grid 111.1 ft²: Call for pricing
- Jupe Bathroom:
- Off-Grid pricing: Not specified
- ÖÖD House:
- Signature House 227.1 ft²: $125,000
- Glääzy House 284.2 ft²: Call for pricing
- Möön House 273.4 ft²: Call for pricing
- Custom House 300+ ft²: Call for pricing
- ÖÖD Office:
- Medium Office 97.1 ft²: $34,900
- Large Office 227.1 ft²: $89,900
- ÖÖD Sauna:
- Mini Sauna 59.4 ft²: Call for pricing
- Medium Sauna 99.2 ft²: Call for pricing
- Large Sauna 227.1 ft²: Call for pricing
How much Jupe raised
Seed - $9.5 million
December 2021Lead Investor: Initialized Capital, Y Combinator, and others.
Who are the founders of Jupe
JW
Jeff Wilson
CEO
AG
Antonio Gonzalez
Co-Founder
Business Model
Revenue model includes 30-50% share from rental income of portable dwellings.
Competitors Overview
Jupe's main competitors in the portable dwelling market include:
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Veev: Veev focuses on smart home technology and modular construction. Their homes are designed to be energy-efficient and incorporate advanced technology for home automation. This gives them an edge in terms of modern living conveniences and sustainability.
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Factory_OS: This company specializes in modular construction, particularly for affordable housing. They emphasize speed and cost-effectiveness in building processes, which can be a significant advantage in urban settings where housing demand is high.
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Revolution Precrafted: Known for their designer prefabricated homes, Revolution Precrafted offers a range of customizable options that appeal to consumers looking for unique aesthetics. Their focus on design and branding sets them apart in the market.
Notable differences and advantages:
- Technology Integration: Veev's integration of smart technology provides a modern living experience that Jupe may not offer.
- Cost and Speed: Factory_OS's modular approach allows for quicker and more affordable housing solutions, which can attract budget-conscious consumers.
- Design Customization: Revolution Precrafted's emphasis on design and customization appeals to a niche market that values aesthetics alongside functionality.
These competitors highlight various aspects of the portable dwelling market, from technology and affordability to design, which Jupe must consider in its positioning.
Market Focus
Jupe primarily focuses on the outdoor and recreational industry, specifically in the market of luxury camping and portable dwellings.
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