Reframe Analysis: $1M Raised

• Average cost: $100 USD per year (approximately $8 per month).
• Annual subscriptions are the only option available, billed once a year.
• Optional add-on services like “Thrive Coaching” are available.

Reframe primarily focuses on the health and wellness industry, specifically targeting alcohol reduction and healthier drinking habits through a neuroscience-based approach.

Subscription-based model generating steady revenue through monthly fees and user engagement.

• Y Combinator
• HOF Capital
• Goodwater Capital
• Five other undisclosed investors

Reframe's main competitors in the alcohol reduction app market include:

1. Sunnyside: This app focuses on mindful drinking and moderation rather than complete sobriety. It offers features like alcohol planning, tracking, and coaching, helping users to cut back on drinking without the pressure to quit entirely. Sunnyside is priced at approximately $8.25 per month when purchased annually, making it more accessible compared to Reframe's starting price of $24.99 per month. Sunnyside caters to a broader audience, including casual drinkers.

2. More Labs: This company provides science-backed supplements aimed at managing stress and improving mental clarity, which can indirectly support users in reducing alcohol consumption. Their approach is supplement-based, differing from the app-based solutions offered by Reframe and others.

3. DrinkControl: This app helps users track their alcohol consumption and encourages moderation. It provides insights into drinking patterns and aims to motivate users to drink less, focusing on financial savings as well.

4. Nomo: A free app that allows users to create and share sobriety clocks, making it suitable for those looking for a simple tool to track their sobriety. However, it lacks some features like accountability partners.

5. I Am Sober: Also free with in-app purchases, this app provides structure and community support for sobriety, but some features require payment.

6. Sober Grid: A free app that focuses on building a community with 24/7 support for sobriety, though it also has in-app purchases for additional features.

Notable differences include Reframe's neuroscience-based approach and structured program, which may appeal to users looking for comprehensive support in reducing alcohol consumption, while competitors like Sunnyside and DrinkControl focus more on moderation and tracking.