Reframe Analysis: $1M Raised
What is Reframe?
Reframe is an app that helps users reduce alcohol consumption through an evidence-based program developed by experts in psychology and neuroscience.
Employees
35
Founded
2018
Revenue
$10-14.8M
Product Features & Capabilities
- personalized drink tracker, in-depth courses, 24/7 private community, comprehensive toolkit for cravings, evidence-based behavior change program
Pricing
- Average cost: $100 USD per year (approximately $8 per month).
- Annual subscriptions are the only option available, billed once a year.
- Optional add-on services like “Thrive Coaching” are available.
How much Reframe raised
1 - $1.4M
March 08, 2021Lead Investor: Atlanta Ventures, Christopher Klaus, and 2 others
Who are the founders of Reframe
VP
Vedant Pradeep
Founder
ZG
Ziyi Gao
Founder
Market Focus
Reframe primarily focuses on the health and wellness industry, specifically targeting alcohol reduction and healthier drinking habits through a neuroscience-based approach.
Business Model
Subscription-based model generating steady revenue through monthly fees and user engagement.
Investors
- Y Combinator
- HOF Capital
- Goodwater Capital
- Five other undisclosed investors
Competitors Overview
Reframe's main competitors in the alcohol reduction app market include:
- Sunnyside: This app focuses on mindful drinking and moderation rather than complete sobriety. It offers features like alcohol planning, tracking, and coaching, helping users to cut back on drinking without the pressure t
See something that needs updating? Suggest edits to this profile.