Ivella Analysis
What is Ivella?
Ivella has sunset its products and merged with EarnIn to focus on further development and innovation in financial services.
Employees
8
Founded
2021
Business Model
Revenue from interchange fees and premium subscriptions for additional features.
Company Stage
Seed
YC Batch
S21
Pricing
- $1,000.00 Split Account
- $250.00 Fun Fund
- $475.00 Personal Account
- $4,750.00 Family Account
- $1,500.00 Bedroom Reno
- $1,000 Joint Account
Who are the founders of Ivella
KL
Kahlil Lalji
Founder
VD
Vishal Dubey
Co-Founder
Investors
- Anthemis
- Financial Venture Studio
- Soma Capital
- Y Combinator
- Joshua Browder (CEO of DoNotPay)
- Sahil Lavingia (CEO of Gumroad)
Market Focus
Ivella primarily focuses on the financial technology industry, specifically developing banking and savings products designed for couples. Their offerings include features like joint accounts and credit products tailored to support couples at various stages of their relationships.
Competitors Overview
Ivella's main competitors in the financial services market, particularly in the realm of earned wage access and financial management, include:
-
Tandem: Focuses on financial management for couples, providing an app that helps them plan, save, spend, and split their money effectively.
-
**Onw
Company Pricing
- $1,000.00 Split Account
- $250.00 Fun Fund
- $475.00 Personal Account
- $4,750.00 Family Account
- $1,500.00 Bedroom Reno
- $1,000 Joint Account
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