HYBRD Analysis
What is HYBRD?
HYBRD builds training software for hybrid athletes balancing running, strength, and cardio goals. The app includes HYBRD Brain, an AI coach that can act on training plans, and it integrates with wearables and other fitness tools. The company says thousands of hybrid athletes use the product, and its founders come from WHOOP, AWS, and fitness app operations.
Business Model
Subscription-based revenue model with annual membership fees of $149.
Product Features & Capabilities
- track and manage training, aggregate workouts in one place, frictionless AI lift logging, deep workout analytics, compare performance by age, weight, and gender, analyze training trends over time, integration with popular fitness tools, unique insights for performance optimization
Pricing
- Membership costs $149/year.
Who are the founders of HYBRD
BK
Ben Katz
Co-Founder & CEO
MR
Matt Ruiters
Co-Founder & CTO
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Caroline "Shoe" Shoemaker
Co-Founder
MT
Mats Terwiesch
Co-Founder
Market Focus
HYBRD primarily focuses on the fitness and sports technology industry, specifically targeting hybrid athletes by providing a platform for tracking, managing, and optimizing their training.
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