HUBUC Analysis: $10M Raised
What is HUBUC?
HUBUC provides a cloud-native card issuing and processing platform for debit, credit, and prepaid products. It supports global issuing processing, authorization, settlement, reporting, and card controls, including physical, virtual, and one-time cards. The company says it operates from Barcelona, London, and New York, and lists Y Combinator plus several venture investors.
Location
Carrer de la Marina, 18, Barcelona, Catalonia 08005, Spain
Employees
11-50
Founded
2020
Revenue
$2.1-5M
Product Features & Capabilities
- Cloud Card Issuing Engine, Global issuing and processing capabilities, Secure and compliant processing, Dynamic spend controls, Individual IBAN accounts, Physical and Virtual Card Issuing, Apple Pay & Google Pay support, Product lifecycle management.
How much HUBUC raised
1 - $10 million
February 2022Lead Investor: WndrCo, Runa Capital, Jeffrey Katzenberg
Who are the founders of HUBUC
HN
Hasan Nawaz
Founder
IJ
Ignacio Javierre
Founder
Business Model
Embedded finance platform generating revenue through card issuing and processing services.
Investors
- Y Combinator
- Lanai Partners
- WndrCo
- Runa Capital
- Village Global
- Sujay Jaswa (Dropbox)
- John Lilly (ex-CEO Mozilla)
- Immad Akhund (CEO Mercury)
- Lars Fjeldsoe-Nielsen (ex-CEO of various companies)
Competitors Overview
HUBUC operates in the fintech sector, specifically in Banking-as-a-Service (BaaS) and card issuing. Its main competitors include:
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Sila: Offers a developer-friendly payment API for fast and secure money transfers, recognized for its scalability and functionality in fintech applications.
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Finicity: Provides an open banking platform that connects financial information to apps, emphasizing data quality and API coverage for banks and payroll providers.
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NovoPayment: Focuses on digital banking and card solutions with an API-based platform that supports multiple markets and instant card issuing.
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Spreedly: A payments orchestration platform that allows businesses to integrate various payment services through a single API, enhancing transaction flexibility.
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TrueLayer: Specializes in open banking technology, enabling secure access to financial data and real-time payment initiation, with a strong presence in Europe and Australia.
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Swan: Offers embedded banking solutions through APIs, providing features like accounts, cards, and payments, positioning itself as a direct competitor with a focus on API-driven banking services.
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Phyre: Provides a mobile digital wallet that allows users to send and receive funds, as well as store loyalty cards, differentiating itself with a strong mobile wallet functionality.
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Unit: Specializes in embedded finance and financial infrastructure, particularly in banking and lending, offering comprehensive integration capabilities.
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Griffin Internet: A full-stack BaaS platform that includes automated compliance technology and an integrated ledger, targeting technology-driven firms.
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Solaris Group: Provides an embedded finance platform with a modular tech stack, serving a wide range of partners and emphasizing regulatory compliance.
Each competitor has unique advantages, such as Sila's recognition in the payments sector, Finicity's extensive API coverage, and TrueLayer's strong connections with major banks, which may provide them with a competitive edge in specific areas of the market.
Market Focus
HUBUC primarily focuses on the Fintech industry, specifically providing a Cloud Card Issuing Engine for financial institutions, enabling them to create and launch new financial products quickly.
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