Hoop Analysis: $5M Raised
What is Hoop?
Hoop provides a layer 7 access gateway between users, AI agents, and infrastructure. It applies wire-level controls for masking, approval, auditing, and command blocking across databases, Kubernetes, AWS, SSH, gRPC, MCP, and related systems. The company markets both open-source and managed offerings, with the open-source gateway distributed under MIT and the commercial layer adding AI features and enterprise support.
Location
12345 SW 1st St, Beaverton, Oregon 97005, United States
Employees
11-50
Founded
2020
Revenue
$9M
Product Features & Capabilities
- AI-powered privileged access to databases and servers, secure access without managing VPNs, break-glass access management, just-in-time reviews, complete audit trails, infrastructure automation, developer-first experience, automated security compliance, AI-powered developer tools, real-time data protection, command-level access control.
Pricing
-
Free Plan:
- GitOps Runbooks
- Passwordless Access
- Session recording
- Just In Time Access Requests
- Role-Based Access Controls (RBAC)
- Slack & MS Teams Access Requests
- Community Support
- User Limit: 20 (Fully-managed SaaS), 100 (Self-managed Docker), 500 (Self-managed AWS Cloud), 500 (Self-managed Kubernetes)
-
Enterprise Plan:
- All Core features +
- FedRAMP, SOC 2, PCI frameworks
- Just In Time Command/Query Requests
- AI Data Masking
- Data Access Catalog
- AI Query Builder
- Support plans
- User Limit: Unlimited (Fully-managed SaaS), Unlimited (Self-managed Docker), Unlimited (Self-managed AWS Cloud), Unlimited (Self-managed Kubernetes)
How much Hoop raised
Seed - $5M
June 5, 2024Lead Investor: Index Ventures, Origin Ventures, Divergent Capital, Chingona Ventures, and several angel investors including members of the early Trello leadership team, Wade Foster (CEO of Zapier), Job van der Voort (CEO of Remote), Andy Dunn (former CEO of Bonobos), Annie Duke, Maria Katris (CEO/Cofounder of BuiltIn), Maggie Adhami-Boynton (CEO/Co-founder of ShopThing), Jay Simons (former President of Atlassian), and Sean Harper (CEO/Co-founder of Kin).
Who are the founders of Hoop
AR
Andrios Robert
Founder
Market Focus
Hoop primarily focuses on the cybersecurity industry, specifically providing AI-powered solutions for secure access to databases and servers without the need for traditional methods like VPNs or credential sharing.
Competitors Overview
The main competitors of Hoop in the market for AI-powered privileged access solutions include:
-
CyberArk:
- Advantages: CyberArk is known for its comprehensive security features, including credential management, session isolation, and real-time monitoring. It offers robust security protocols and is widely recognized in the industry for its effectiveness in managing privileged access.
- Notable Differences: CyberArk may have a steeper learning curve and higher costs compared to Hoop, which emphasizes ease of use and integration without the need for traditional VPNs.
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BeyondTrust:
- Advantages: BeyondTrust offers a user-friendly interface with strong session management and threat analytics. It is praised for its scalability, making it suitable for organizations of various sizes.
- Notable Differences: BeyondTrust may provide more extensive session management features, while Hoop focuses on simplifying access without the need for credential sharing or ticketing.
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Thycotic (now Delinea):
- Advantages: Thycotic offers a cloud-based option for flexible access and has a simplistic setup suitable for quick implementation. It features strong password management capabilities and an intuitive interface.
- Notable Differences: Thycotic's focus on password management may differ from Hoop's emphasis on AI-driven access solutions, which streamline the process of accessing databases and servers without traditional methods.
These competitors highlight various strengths in security features, user experience, and implementation speed, which may appeal to different segments of the market.
Investors
- Chingona Ventures
- Index Ventures
- BGF
- Edge
- 3 other investors (specific names not disclosed)
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Financial Overview
$9MEstimated Revenue
$5MTotal Raised
Seed$5M
June 5, 2024
Investors: Index Ventures, Origin Ventures, Divergent Capital, Chingona Ventures, and several angel investors including members of the early Trello leadership team, Wade Foster (CEO of Zapier), Job van der Voort (CEO of Remote), Andy Dunn (former CEO of Bonobos), Annie Duke, Maria Katris (CEO/Cofounder of BuiltIn), Maggie Adhami-Boynton (CEO/Co-founder of ShopThing), Jay Simons (former President of Atlassian), and Sean Harper (CEO/Co-founder of Kin).