HockeyStack Analysis: $20M Raised

GTM intelligence platform for data-driven decisions

Analyze customer journeys to optimize marketing strategies; Automate sales outreach based on account insights; Generate custom reports for performance tracking; Implement attribution models to measure marketing effectiveness; Align sales and marketing teams through automated workflows.

Raised $20M Series A funding in 2023; Serves notable clients like Mastercard and 8x8; Offers proprietary AI tools like Odin and Nova for analytics.

HockeyStack employs a hybrid go-to-market (GTM) strategy that combines elements of both product-led growth (PLG) and sales-led approaches.

Upon analyzing the HockeyStack website, it is evident that they prioritize user access to their product through a demo request and a self-service platform, allowing users to connect their data sources with minimal friction. The homepage features a prominent "Book a demo" button, indicating a sales-led component, while also facilitating self-service options. However, there is no explicit mention of a free trial or freemium model, which is often characteristic of PLG strategies.

The pricing page does not display transparent pricing information, suggesting that potential customers may need to contact sales for details, which aligns with a sales-led approach. However, the presence of educational resources such as case studies, a blog, and the HockeyStack Academy indicates a commitment to self-service learning, which is a hallmark of PLG.

Customer testimonials on the site highlight the effectiveness of HockeyStack in providing actionable insights, suggesting that they may experience viral adoption within organizations starting from individual users or teams. This further supports the notion of a hybrid strategy, as they cater to both individual users and larger enterprise clients.

Overall, HockeyStack's approach reflects a balance between optimizing for rapid user adoption through self-service resources and maintaining high-touch relationships with larger clients through demos and personalized sales strategies.

HockeyStack's pricing information is not explicitly detailed on their homepage. They offer custom-built plans tailored to user needs, with startup pricing available. The features included in their pricing plans are "unlimited dashboards & reports," "AI-analyst for data analysis," and "multi-touch attribution models." However, there is no mention of free tiers. The platform emphasizes a quick return on investment (ROI), stating that users can expect to be ROI positive within 90 days.

HockeyStack's reported clients include notable companies such as Rakuten, Justworks, Vapi, Outreach, LaunchDarkly, Dice, Mastercard, Cohere, 8x8, and Planful. The nature of the relationships typically involves leveraging HockeyStack's platform for enhanced marketing strategies, improved data insights, and optimized go-to-market strategies. For instance, Rakuten utilized HockeyStack to enhance their marketing strategies, while Mastercard engaged with them for better visibility in their marketing efforts. These collaborations often focus on gaining insights into marketing effectiveness and improving overall performance.