How much funding has HeyGen raised?

HeyGen has raised $60.0M across 1 funding rounds.

HeyGen Analysis: $60M Raised

What is HeyGen?

HeyGen is an AI video generator that transforms text, images, and audio into high-quality videos. Their unique approach combines advanced AI avatars and video translation capabilities, enabling users to create engaging content quickly. This technology empowers businesses and creators to scale their video production efficiently and effectively.

Employees

51-200

Industry

SaaS, MarTech, AI/ML

Valuation

$500.0M

Latest Funding Amount

$60,000,000

Latest Funding Round Size

$60.0M

Selfserve Signup

Yes

Product Features & Capabilities

AI video generator for text and image conversion
AI avatar generator for lifelike video creation
AI video translator with synchronized lip movements
Interactive avatars for real-time audience engagement
API for automating video production processes.

How much HeyGen raised

Funding Round - $60.0M

Recent

Other Considerations

Rated #1 AI video generator by G2 in 2025; Trusted by over 100,000 customers; Offers a free plan with basic features.

Trade Show Presence

HeyGen participated in the B2B Marketing Expo 2025, which took place on July 24, 2023. At this event, they showcased their AI Avatar & Video Generation platform, emphasizing that their technology allows users to create professional-grade videos without the need for cameras or editing skills. They offered over 100 premium public AI avatars, 300+ voices in 40+ languages, and 400+ video templates tailored for various industries.

Gtm Strategy

HeyGen employs a product-led growth (PLG) strategy, as evidenced by their website's design and offerings. The homepage prominently features a free plan that allows users to create up to three videos per month, indicating a strong emphasis on self-service and immediate product access. This approach minimizes friction for new users, allowing them to start creating videos without the need for a demo or sales interaction.

The pricing page is transparent, showcasing a Creator Plan at $29/month and a Team Plan at $39/seat/month, which suggests that small teams can adopt the product independently. The presence of a free tier aligns with PLG principles, enabling users to experience the product's value before committing financially.

Customer testimonials on the website highlight the platform's effectiveness and the empowerment it provides to users, suggesting a viral adoption model where individual users can drive broader usage within their organizations. Additionally, HeyGen offers educational resources through their blog and help center, further supporting self-service learning and user engagement.

Overall, HeyGen's strategy reflects a focus on rapid user adoption and virality, optimizing for a broad user base rather than high-touch relationships or large enterprise contracts.

Homepage Pricing

HeyGen offers a transparent pricing structure that includes a free tier and several paid plans. The free plan allows users to create up to 3 videos per month, which includes features like text to video, AI subtitles, and avatar videos. For those seeking more capabilities, the paid plans are as follows: the Creator Plan is priced at $29 per month, while the Team Plan costs $39 per seat per month. Additionally, custom pricing is available for enterprise plans, catering to larger organizations with specific needs.