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GreyLion Analysis

What is GreyLion?

Growth equity for lower middle market US businesses

Location
New York City, New York, United States
Employees
11-50
Founded
2020

Product Features & Capabilities

  • Equity investments between $25M and $125M
  • Minority and control investments
  • Growth capital raises
  • Recapitalizations
  • Management-led buyouts
  • Focus on consumer, industrial, and healthcare sectors

Investment Focus

GreyLion focuses on long-term partnerships with founders and entrepreneurs, emphasizing alignment and flexible solutions. Their investment strategy is centered around driving growth through their LIFT Framework, which is a structured approach to enhancing portfolio companies. While specific sectors and stages of investment are not explicitly detailed on their website, they are known to invest in high-growth businesses within the lower middle market.

Assets Under Management

$1.9B

Investment Geography

GreyLion primarily invests in high-growth businesses in the lower middle market, focusing on sectors such as consumer, industrial, healthcare, software, and services. The firm is based in the United States and seeks to partner with existing owners and management teams.

Key Portfolio Companies

  1. 360training - A company focused on providing online training and compliance solutions across various industries.
  2. MSA (Mine Safety Appliances) - A global leader in safety products and solutions, specializing in personal protective equipment.
  3. Fashion To Figure - A fashion retailer that specializes in plus-size clothing, offering a range of stylish options for women.
  4. Birdseye Security - A company that focuses on remote security and facility supervision, providing innovative security solutions.

Notable Exits

GreyLion has made a total of 14 exits, with the latest being from MOD Pizza on July 10, 2024. However, specific details about the exit methods and other companies involved in these exits were not found in the available sources. The information regarding the exit strategies and a comprehensive list of all notable exits is limited.

Management Team

  1. Chip Baird - Managing Partner
  2. David Ferguson - Managing Partner
  3. Ryan Anderson - Partner
  4. Henry Heinerscheid - Partner
  5. Santiago Nunez - Partner
  6. Dina Colombo - Partner, Chief Operating Officer, Chief Financial Officer
  7. Dan Leever - Operating Partner
  8. John McKee - Partner
  9. Jason Adams - Vice President
  10. Allison Shaw - Head of Client Services

Other Considerations

Founded in 2020; HQ in New York City; Employee count 11-50; Targets US lower middle market; 80 years of senior team experience; Invests in growth capital, recapitalizations, and management-led buyouts; Portfolio includes consumer, industrial, and healthcare businesses

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