GreyLion Analysis
What is GreyLion?
Growth equity for lower middle market US businesses
Employees
11-50
Founded
2020
Product Features & Capabilities
- Equity investments between $25M and $125M
- Minority and control investments
- Growth capital raises
- Recapitalizations
- Management-led buyouts
- Focus on consumer, industrial, and healthcare sectors
Use Cases
Fund consumer retail brands with proven market traction; Support industrial manufacturers with scalable production models; Invest in healthcare startups with strong clinical differentiation; Provide growth capital to service-based businesses with high customer retention; Facilitate management-led buyouts in established service firms
Investment Focus
GreyLion focuses on long-term partnerships with founders and entrepreneurs, emphasizing alignment and flexible solutions. Their investment strategy is centered around driving growth through their LIFT Framework, which is a structured approach to enhancing portfolio companies. While specific sectors and stages of investment are not explicitly detailed on their website, they are known to invest in high-growth businesses within the lower middle market.
Assets Under Management
$1.9B
Investment Geography
GreyLion primarily invests in high-growth businesses in the lower middle market, focusing on sectors such as consumer, industrial, healthcare, software, and services. The firm is based in the United States and seeks to partner with existing owners and management teams.
Key Portfolio Companies
GreyLion's key portfolio companies include:
- 360training: A company focused on providing online training and compliance solutions across various industries.
- MSA (Mine Safety Appliances): A global leader in safety products and solutions, specializing in personal protective equipment.
- Fashion To Figure: A fashion retailer that specializes in plus-size clothing, offering a range of stylish options for women.
- Birdseye Security: A company that focuses on remote security and facility supervision, providing innovative security solutions.
Notable Exits
GreyLion has made a total of 14 exits, with the latest being from MOD Pizza on July 10, 2024. However, specific details about the exit methods and other companies involved in these exits were not found in the available sources. The information regarding the exit strategies and a comprehensive list of all notable exits is limited.
Management Team
The management team of GreyLion includes the following members:
- Chip Baird - Managing Partner
- David Ferguson - Managing Partner
- Ryan Anderson - Partner
- Henry Heinerscheid - Partner
- Santiago Nunez - Partner
- Dina Colombo - Partner, Chief Operating Officer, Chief Financial Officer
- Dan Leever - Operating Partner
- John McKee - Partner
- Jason Adams - Vice President
- Allison Shaw - Head of Client Services
Other Considerations
Founded in 2020; HQ in New York City; Employee count 11-50; Targets US lower middle market; 80 years of senior team experience; Invests in growth capital, recapitalizations, and management-led buyouts; Portfolio includes consumer, industrial, and healthcare businesses
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