Greenwells Agriculture Analysis
What is Greenwells Agriculture?
Tech-enabled market access for smallholder farmers in Kenya
Location
Busia, Kenya
Employees
1-10
Founded
2019
Product Features & Capabilities
- Premium soya beans
- soy cake
- soy meal
- full-fat soya
- sorghum
- poultry
- mobile-enabled market access platform
- trade transparency services via village agents
- farmer aggregation networks
Use Cases
Farmers in Western Kenya receive 20–30% higher prices by bypassing middlemen; Poultry buyers source healthy, farm-raised birds directly from farmers; Feed mills access consistent supply of quality soya products; Food processors obtain soya beans for oil extraction and soymilk production; Village agents negotiate real-time prices and facilitate instant mobile money payments; Farmers in rural areas gain access to secure, traceable supply chains
Other Considerations
Over 60% of village agents are youth or women; Farmers earn 20–30% more by bypassing exploitative middlemen; Thousands of farmers paid instantly through mobile money; Serves Western Kenya region; Focus on climate-smart and commercially viable value chains
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