WANTD Analysis: $125K Raised
What is WANTD?
WANTD is a live shopping and social commerce platform for apparel, footwear, and collectibles. The company describes itself as a consumer marketplace for fashion and footwear brands, with a separate emphasis on sneaker reselling. Public profile data identifies Los Angeles as its primary location and lists the company as an 11 to 50 person business.
Location
Los Angeles, United States
Employees
11-50
Founded
2021
Revenue
$5M
Business Model
Direct-to-consumer marketplace leveraging influencer networks and multiple sales channels.
Product Features & Capabilities
- collectibles marketplace, management and trading platform for sneakers and streetwear, virtual authentication for fast purchases, live video auctions, bulk listing tools, quick inventory management, higher profit margins for resellers
How much WANTD raised
1 - $125K
January 1, 2023Lead Investor: Y Combinator, Dragon Capital, and 2 others
Market Focus
WANTD primarily focuses on the fashion and footwear industry as a direct-to-consumer (D2C) marketplace, providing various channels for selling products, including live commerce and influencer networks.
Investors
- Pioneer Fund
- Eight Capital
- Y Combinator
- Dragon Capital
- DG Daiwa Ventures
- Slow Ventures
Competitors Overview
WANTD operates in the D2C consumer marketplace for fashion and footwear brands, where it faces competition from several notable companies. Key competitors include:
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Amazon: A major player in the D2C space, Amazon offers a vast selection of fashion and footwear products. Its advantages include a well-established logistics network, extensive customer base, and advanced technology for personalized shopping experiences.
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Fashion Nova: Known for its trendy apparel, Fashion Nova leverages influencer marketing effectively, making it a strong competitor in the fashion segment. Its rapid response to fashion trends and strong social media presence give it a competitive edge.
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Nike: As a leading athletic brand, Nike utilizes direct-to-consumer strategies through its online store and apps. Its brand loyalty, innovative products, and extensive marketing campaigns, including collaborations with influencers, set it apart.
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Skims: Founded by Kim Kardashian, Skims focuses on body-positive shapewear and loungewear. Its unique branding and influencer partnerships have created a strong market presence, appealing to a diverse customer base.
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SHEIN: This fast-fashion giant is known for its low prices and vast product range. SHEIN's aggressive influencer marketing strategy and rapid inventory turnover allow it to stay relevant and attract a young audience.
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Zara: A leader in fast fashion, Zara's ability to quickly adapt to fashion trends and its strong global presence make it a formidable competitor. Its focus on sustainability and ethical practices is also gaining traction among consumers.
These competitors leverage various strategies, including influencer marketing, live commerce, and strong brand identities, to capture market share in the D2C fashion space.
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