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Advanced digital content verification against deepfakes
Prevent deepfake impersonation attacks during video conferencing; Verify authenticity of job candidates' digital identities; Detect fraudulent payment attempts using synthetic media; Assess risks of deepfake content in corporate communications; Train employees on recognizing digital deception.
GetReal Security employs a hybrid go-to-market (GTM) strategy that incorporates elements of both product-led growth (PLG) and sales-led growth.
Upon analyzing their website, it is evident that GetReal Security emphasizes self-service options, particularly through the availability of a free trial for their product, GetReal Protect. This feature allows potential customers to engage with the product directly without the need for a sales representative, indicating a PLG approach. However, the absence of transparent pricing information suggests a more traditional sales-led strategy, as potential customers may need to contact sales for detailed pricing, which is common in enterprise-focused solutions.
The website does not prominently display customer testimonials or case studies, which could indicate a reliance on structured sales cycles rather than viral adoption. Additionally, the presence of educational resources, such as blogs and whitepapers, suggests an investment in informing potential customers about the threats posed by deepfakes, aligning with a sales-led approach that often focuses on educating the market.
Overall, GetReal Security's strategy appears to be a blend of PLG and sales-led growth, optimizing for both user adoption through self-service trials and the need for high-touch relationships in enterprise sales.
GetReal Security has notable clients including John Deere and Visa. The company provides services to these clients to protect against deepfake impersonations, indicating a proactive relationship where Chief Information Security Officers (CISOs) are reaching out on mandates from their boards of directors regarding deepfake threats. However, specific details about the nature of projects or case studies were not found on their website or in the resources section.