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Monitor charger status and vehicle schedules in real time; Facilitate one-click payment for charging sessions; Manage power allocation based on vehicle needs; Diagnose charger connectivity issues; Automate utility cost reporting for multiple sites; Ensure compliance with utility requirements; Receive alerts for charging issues or low vehicle battery
Raised $11M in Series A funding; Trusted by major clients like Purolator and Loblaws; Provides services to various sectors including hospitality and retail; Recognized for rapid feature implementation and customer support
Flipturn employs a hybrid go-to-market (GTM) strategy that combines elements of both product-led growth (PLG) and sales-led approaches.
Upon analyzing Flipturn's website, several key aspects of their GTM strategy emerged. The homepage prominently features a "Request a Demo" button, indicating a focus on engaging potential customers through direct interaction rather than solely relying on self-service signups. This suggests a sales-led approach, as it encourages potential clients to connect with sales representatives for personalized demonstrations of the product.
However, the absence of explicit pricing information on the website indicates that they may not be fully transparent about costs, which is often characteristic of sales-led strategies aimed at larger enterprise deals. The customer testimonials highlight the company's responsiveness and ability to implement new features quickly, suggesting a commitment to customer satisfaction and continuous improvement, which aligns with PLG principles.
Additionally, the presence of customer stories and a blog with educational content indicates an investment in self-service learning materials, which is a hallmark of PLG. This dual approach allows Flipturn to cater to both small teams that may adopt the product independently and larger enterprises that require more structured sales cycles.
Overall, Flipturn's strategy reflects a balance between optimizing for rapid user adoption through educational resources and customer stories while also fostering high-touch relationships with larger clients through demo requests and personalized engagement.
The clients reported on Flipturn's website include notable companies such as Purolator, Spokane Transit, and Audi Marin. Purolator has achieved significant cost savings in EV operations, lowering peak demand costs by up to 60% at electrified terminals. Spokane Transit is recognized for powering one of the nation’s most ambitious EV transit fleets with Flipturn's software. Audi Marin has utilized Flipturn to bring structure and simplicity to their EV charging processes. Other clients mentioned include Loblaws, Republic Services, Forum Mobility, Seattle Government, Swift Transportation, Zeem Solutions, Werner Enterprises, Wattev, Drive4Gen, Titan Fleet Solutions, and Transvolt, although specific project details for these clients are not provided.