Balance Analysis: $56M Raised
What is Balance?
Balance provides financial infrastructure for B2B commerce, combining embedded payments, digital trade credit, and order-to-cash automation. The company says it supports invoice-based checkout, credit decisions, collections, and cash application across B2B transactions. Its product pages highlight AI underwriting, real-time credit management, and merchant protection for approved buyer financing.
Location
New York, United States
Employees
51-200
Founded
2020
Revenue
$14-15M
Investors
- Viola Credit
- Jeff Wisener
Product Features & Capabilities
- B2B Payments, Digital Trade Credit, Marketplace OS, AR Management, buyer & vendor onboarding, instant credit decision, net terms financing, B2B checkout, automated collections, dynamic invoice adjustments, global payouts
How much Balance raised
1 - $56 million
July 2022Lead Investor: Lightspeed, Stripe, Max Levchin
Who are the founders of Balance
BG
Bar Geron
Founder
YS
Yoni Shuster
Founder
Market Focus
Balance primarily focuses on the B2B (business-to-business) software industry, specifically providing solutions for payment processing, trade credit extension, and transaction lifecycle management.
Competitors Overview
The main competitors of Balance in the B2B payment processing and trade credit management market include:
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Slope: Focuses on providing a seamless payment experience for B2B transactions, emphasizing user-friendly interfaces and integration capabilities.
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Resolve: Offers flexible payment solutions that allow businesses to manage cash flow and extend credit to customers, with a focus on risk management.
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TruePay: Specializes in simplifying the payment process for businesses, providing tools for invoicing and payment tracking.
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Stripe: A well-known payment processing platform that supports a wide range of payment methods and currencies, offering extensive APIs for developers.
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Paystand: Focuses on modernizing B2B payments with a blockchain-based platform that aims to reduce transaction costs and improve payment speed.
Notable differences and advantages:
- Slope and Resolve emphasize user experience and risk management, respectively, which may appeal to businesses looking for tailored solutions.
- Stripe is recognized for its extensive developer support and integration capabilities, making it a popular choice for tech-savvy companies.
- Paystand leverages blockchain technology, which can offer unique advantages in terms of transaction transparency and cost reduction.
Business Model
Revenue from transaction fees and factoring fees for B2B payment facilitation.
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