Fresh Factory Analysis: $5M Raised
What is Fresh Factory?
Fresh Factory provides cold-chain fulfillment, transportation, processing, and procurement services for businesses handling frozen and chilled goods. Its network spans 103 cities and 153 branch warehouses, with storage zones for frozen, cold, cool, and dry products. The company positions itself around store, pack, and ship operations for e-commerce, retail, SMEs, and large enterprises.
Location
Jl. Kby. Lama No.220, RT.1/RW.2, North Grogol, South Jakarta City, Jakarta, Daerah Khusus Ibukota Jakarta 12210, Indonesia
Employees
51-200
Founded
2020
Revenue
$23.7M
Product Features & Capabilities
- Fulfillment services, Transport and delivery solutions, E-commerce enabler services, Processing of raw materials, B2B procurement solutions
Pricing
- Gudang Beku
- 20 x 13.6 x 5 cm: Rp.1,225 (Fulfillment), Rp.1,225 (Pengemasan), Rp.170 (Sewa Harian)
- 20 x 13.6 x 6 cm: Rp.1,225 (Fulfillment), Rp.1,225 (Pengemasan), Rp.200 (Sewa Harian)
- 25.7 x 17 x 6 cm: Rp.1,600 (Fulfillment), Rp.1,600 (Pengemasan), Rp.260 (Sewa Harian)
- 25.7 x 17 x 8 cm: Rp.1,600 (Fulfillment), Rp.1,600 (Pengemasan), Rp.300 (Sewa Harian)
- 30 x 22.7 x 8 cm: Rp.1,975 (Fulfillment), Rp.1,975 (Pengemasan), Rp.310 (Sewa Harian)
- 30 x 22.7 x 10 cm: Rp.1,975 (Fulfillment), Rp.1,975 (Pengemasan), Rp.350 (Sewa Harian)
- 30 x 22.7 x 20 cm: Rp.2,400 (Fulfillment), Rp.2,400 (Pengemasan), Rp.450 (Sewa Harian)
- 35 x 30 x 25 cm: Rp.4,200 (Fulfillment), Rp.4,200 (Pengemasan), Rp.788 (Sewa Harian)
- 45 x 40 x 20 cm: Rp.5,760 (Fulfillment), Rp.5,760 (Pengemasan), Rp.1,080 (Sewa Harian)
How much Fresh Factory raised
Seed - $4.5M
June 28, 2022Lead Investor: East Ventures
Who are the founders of Fresh Factory
HQ Full Address
Jl. Kby. Lama No.220, RT.1/RW.2, North Grogol, South Jakarta City, Jakarta, Daerah Khusus Ibukota Jakarta 12210, Indonesia
Market Focus
Fresh Factory primarily focuses on the cold storage and logistics industry, providing solutions for the storage, packaging, and distribution of fresh products across Indonesia.
Business Model
Logistics and cold storage services; revenue from B2B contracts and fulfillment fees.
Competitors Overview
Fresh Factory operates in the cold storage and logistics sector in Indonesia, and its main competitors include:
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Fishlog: Specializes in cold chain logistics, focusing on the transportation of perishable goods. Fishlog offers a user-friendly platform for tracking shipments, which can be an advantage for businesses needing real-time updates.
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Coldspace: Provides cold storage solutions and logistics services. Coldspace emphasizes its technology-driven approach, which may offer better efficiency and tracking capabilities compared to traditional methods.
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Waresix: A logistics company that also offers cold storage services. Waresix has a broader logistics network, which can be advantageous for businesses looking for comprehensive supply chain solutions.
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MGM BOSCO: Focuses on cold storage and distribution, with a strong emphasis on quality control and food safety, which can be a significant advantage in the food industry.
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Panelindo Cold Storage: Offers cold storage facilities and logistics services, with a focus on serving the food and beverage industry, ensuring compliance with health regulations.
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Logice: Provides integrated logistics solutions, including cold storage, with a focus on technology and customer service, which can enhance operational efficiency.
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Paxel: While primarily a logistics company, Paxel also offers cold chain solutions, leveraging its extensive delivery network to provide timely services.
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Superkul: A newer entrant in the market, focusing on innovative cold storage solutions tailored for small to medium-sized enterprises.
These competitors vary in their technological capabilities, service offerings, and market focus, which can influence their competitive advantages in the cold storage and logistics market.
Investors
- East Ventures
- Trihill Capital
- PT Tap Applied Agri Services
- SBI Ven Capital
- Kyobo Securities
- NTUitive
- IMC Ventures
- Baltimore Investments
- Golden Imperial Ventures
- Imc Dynamic Investments
- Y Combinator
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