Fluke Analysis: $125K Raised
What is Fluke?
Fluke is a Brazilian mobile operator that sells prepaid plans through a fully digital app and website. It offers physical SIM cards and eSIMs, portability for existing numbers, and nationwide coverage using Vivo's network. The company positions itself as contract-free, with no loyalty period and human support.
Location
Rua Conde do Pinhal 1762, São Carlos, São Paulo, Brazil
Employees
11-50
Founded
2018
Product Features & Capabilities
- 100% digital service, flexible packages (6GB, 12GB, 20GB, 50GB), unlimited WhatsApp, unlimited calls, no contract fidelity, easy number portability, digital and humanized customer support, no telemarketing, national coverage.
Pricing
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6 GB: R$37,00 /mês
- 6 GB de internet
- WhatsApp ilimitado (exceto chamadas de voz e vídeo)
- Waze e Google Maps sem consumir da franquia
- Ligações ilimitadas para qualquer DDD e operadora
- 10 SMS
- 10 Mbps de download, 5 Mbps de upload
- Roaming nacional
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12 GB: R$53,00 /mês
- 12 GB de internet
- WhatsApp ilimitado (exceto chamadas de voz e vídeo)
- Waze e Google Maps sem consumir da franquia
- Ligações ilimitadas para qualquer DDD e operadora
- 10 SMS
- 10 Mbps de download, 5 Mbps de upload
- Roaming nacional
-
20 GB: R$90,00 /mês
- 20 GB de internet
- WhatsApp ilimitado (exceto chamadas de voz e vídeo)
- Waze e Google Maps sem consumir da franquia
- Ligações ilimitadas para qualquer DDD e operadora
- 10 SMS
- 10 Mbps de download, 5 Mbps de upload
- Roaming nacional
-
50 GB: R$199,00 /mês
- 50 GB de internet
- WhatsApp ilimitado (exceto chamadas de voz e vídeo)
- Waze e Google Maps sem consumir da franquia
- Ligações ilimitadas para qualquer DDD e operadora
- 10 SMS
- 10 Mbps de download, 5 Mbps de upload
- Roaming nacional
How much Fluke raised
Seed - $125K
September 1, 2021Lead Investor: Y Combinator, MG Tech, and others.
Who are the founders of Fluke
Competitors Overview
Fluke operates in a competitive market in Brazil, primarily against major mobile operators such as Vivo, Claro, TIM, and Oi.
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Vivo: As one of the largest operators in Brazil, Vivo offers a wide range of mobile plans, including prepaid and postpaid options. It is known for its extensive network coverage and high-quality service. Vivo's advantage lies in its established brand reputation and comprehensive service offerings, including bundled services with internet and television.
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Claro: Claro is another significant player, known for competitive pricing and promotional offers. It provides various mobile plans and has a strong presence in urban areas. Claro's advantage is its aggressive marketing strategies and customer loyalty programs, which attract a younger demographic.
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TIM: TIM has been recognized for its customer service and network performance, recently winning awards for video experience quality. It offers flexible plans and has a strong focus on digital services. TIM's notable advantage is its customer satisfaction ratings, which often surpass those of its competitors.
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Oi: Oi has faced financial challenges but still offers competitive mobile plans, particularly in regions where other operators may have less coverage. Its advantage lies in its pricing strategies aimed at budget-conscious consumers.
Fluke differentiates itself by focusing on transparency and flexibility in its mobile plans, along with a user-friendly app that enhances customer service. This approach appeals to consumers looking for straightforward options without the complexities often associated with traditional carriers.
Business Model
Revenue from mobile plans; aims for low customer acquisition costs and high lifetime value.
Market Focus
Fluke primarily focuses on the telecommunications industry as a digital mobile operator in Brazil, offering flexible mobile plans and emphasizing customer service and transparency.
Investors
- Y Combinator
- MG Tech
- One other undisclosed investor
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