Fivetran Analysis
What is Fivetran?
Automated data movement platform for seamless integration
Employees
1001-5000
Founded
2012
Deployment Type
Hybrid
Implementation Complexity
Complex
Initial Price
$0.01 per model run after 5000 runs
Product Features & Capabilities
- Automated data pipelines for over 700 sources
- Real-time data replication for analytics
- Hybrid deployment options for security needs
- Managed data lake service for standardized data
- Custom connectors for niche data sources.
Use Cases
Centralize data from multiple sources for analytics; Enable real-time data access for decision-making; Streamline data governance and compliance processes; Facilitate cloud migration for legacy systems; Support AI initiatives with reliable data access.
Other Considerations
Trusted by major companies like Pfizer and LVMH; ISO 27001 certified; Handles over 9.1 petabytes of data synced monthly.
Market Position
Fivetran positions itself as a leading player in the data movement industry, specifically recognized for its automated data integration solutions. In the 2023 Gartner Magic Quadrant for Data Integration, Fivetran was named a Challenger, reflecting its strong execution capabilities and comprehensive vision, marking a significant advancement from its previous status as a Niche Player. The company has over 500 connectors, the largest in the industry, which supports a wide range of use cases including AI/ML workloads and operational analytics. Fivetran emphasizes reliability with features like one-minute syncs and a 99.9% uptime guarantee, making it a trusted choice for major clients such as Autodesk and JetBlue. Despite holding an estimated market share of 3.61%, it ranks fourth in the data extraction category, significantly smaller than the market leader, Segment, which holds over 75% of the market share.
Companies Using Product
Oldcastle Infrastructure (https://www.fivetran.com/case-studies/oldcastle-infrastructure-migrates-on-prem-data-to-the-cloud-with-fivetran)
DocuSign (https://www.fivetran.com/case-studies/case-study-docusign)
Crossmedia (https://www.fivetran.com/case-studies/case-study-crossmedia)
Pfizer (https://www.fivetran.com/case-studies/pfizer-speeds-up-clinical-trials-by-unlocking-real-time-data)
National Australia Bank (https://www.fivetran.com/case-studies/national-australia-bank-enhances-customer-experiences-and-powers-genai)
Raiffeisen Bank International (https://www.fivetran.com/case-studies/raiffeisen-bank-international-uses-real-time-data-to-win-more-customers)
Saks (https://www.fivetran.com/case-studies/saks-achieves-data-efficiency-enables-ai-with-fivetran)
uShip (https://uship.com)
Boulevard LLC (https://boulevardrestaurant.com)
Rose Rocket (https://roserocket.com)
EPAM Systems Inc (https://epam.com)
DoorDash (https://www.doordash.com)
Lyft (https://www.lyft.com)
Square (https://squareup.com)
Robinhood (https://robinhood.com)
Monzo (https://monzo.com)
Revolut (https://www.revolut.com)
Farfetch (https://www.farfetch.com)
Deliveroo (https://deliveroo.com)
Shopify (https://www.shopify.com)
Canva (https://www.canva.com)
Atlassian (https://www.atlassian.com)
Afterpay (https://www.afterpay.com)
Xero (https://www.xero.com)
Company Context
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Company Name: Fivetran; Company Website: https://www.fivetran.com
DocuSign (https://www.fivetran.com/case-studies/case-study-docusign)
Crossmedia (https://www.fivetran.com/case-studies/case-study-crossmedia)
Pfizer (https://www.fivetran.com/case-studies/pfizer-speeds-up-clinical-trials-by-unlocking-real-time-data)
National Australia Bank (https://www.fivetran.com/case-studies/national-australia-bank-enhances-customer-experiences-and-powers-genai)
Raiffeisen Bank International (https://www.fivetran.com/case-studies/raiffeisen-bank-international-uses-real-time-data-to-win-more-customers)
Saks (https://www.fivetran.com/case-studies/saks-achieves-data-efficiency-enables-ai-with-fivetran)
uShip (https://uship.com)
Boulevard LLC (https://boulevardrestaurant.com)
Rose Rocket (https://roserocket.com)
EPAM Systems Inc (https://epam.com)
DoorDash (https://www.doordash.com)
Lyft (https://www.lyft.com)
Square (https://squareup.com)
Robinhood (https://robinhood.com)
Monzo (https://monzo.com)
Revolut (https://www.revolut.com)
Farfetch (https://www.farfetch.com)
Deliveroo (https://deliveroo.com)
Shopify (https://www.shopify.com)
Canva (https://www.canva.com)
Atlassian (https://www.atlassian.com)
Afterpay (https://www.afterpay.com)
Xero (https://www.xero.com)
Company Context
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Company Name: Fivetran; Company Website: https://www.fivetran.com
Key Disadvantages
- High latency: Fivetran primarily operates on a batch processing model, which may not be suitable for real-time data needs.
- High and unpredictable costs: Fivetran is considered one of the most expensive options among modern ELT vendors.
- Limited transformation capabilities: Complex data transformations may require additional tools, as Fivetran's built-in capabilities are not extensive.
- Poor documentation: Users have reported difficulties in finding information due to a lack of good documentation layout.
Key Advantages
- Over 300 pre-built connectors for easy integration with various data sources.
- User-friendly interface requiring little to no coding, suitable for non-technical users.
- Automation of data extraction and transformation processes, reducing manual intervention.
- Free plan available, allowing small businesses to start without upfront costs.
- Integrated scheduling feature for automated data syncs, ensuring up-to-date data availability.
- Real-time processing with sub-100ms latency for faster insights.
- More predictable pricing model compared to some competitors.
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