Fitia Analysis: $125K Raised
What is Fitia?
Fitia is a nutrition app that combines calorie counting, meal planning, and food logging for weight loss and muscle gain. The product supports photo, voice, text, and barcode-based logging, plus Apple Health and Health Connect sync. Its website claims 10M+ users worldwide, 4.9-star ratings, 450M+ foods logged, and millions of pounds of fat lost and muscle gained.
Location
San Francisco, California, United States
Employees
11-50
Founded
2019
Revenue
$3.5M
Product Features & Capabilities
- smart nutrition plans, calorie counter, macro tracker, over 8,000 personalized recipes, food based on user preferences, database of over 500,000 products, automatic shopping list, barcode scanning, customizable meal plans, flexible eating options, hydration reminders, dietary regimen adjustments, fat percentage calculation.
Pricing
- Basic Plan: Free for 7 days
- Premium Plan: Unlimited access
How much Fitia raised
Seed - $125K
September 2, 2021Lead Investor: Y Combinator
Who are the founders of Fitia
PL
Piero Linares
Founder
UO
Ulises Olave
Co-Founder & CTO
Investors
- Y Combinator
- Goodwater Capital
- Darae
- HOF Capital
- Utec Ventures
Business Model
Subscription-based model with in-app purchases for personalized nutrition plans and features.
Competitors Overview
The main competitors of Fitia in the nutrition and fitness app market include:
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Forksy Diet: This app offers a 6-week program focused on educating users about basic nutritional rules to enhance their energy and productivity. Unlike Fitia, which emphasizes personalized meal planning, Forksy Diet prioritizes educational content.
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Offlife Progress: This app allows users to automatically track their weight by integrating with smart scales. It features interactive elements such as photo uploads and celebratory notifications, providing a more engaging experience compared to Fitia's straightforward tracking.
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Diet Bet: This unique app combines weight loss with financial incentives, allowing users to earn money by achieving their weight loss goals. This competitive aspect may attract users who are motivated by financial rewards, setting it apart from Fitia's focus on personalized nutrition plans.
Notable differences include Forksy Diet's educational approach, Offlife Progress's smart device integration for automatic tracking, and Diet Bet's financial incentive model, which may appeal to different user motivations.
Market Focus
Fitia primarily focuses on the health and wellness industry, specifically in the area of nutrition and fitness. They provide smart nutrition plans aimed at helping users lose fat or gain muscle, along with tools like a calorie counter and macro tracker.
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