Drift Analysis

Drift provides AI chat agents that engage high-intent website visitors, enhancing the sales development process by qualifying leads and facilitating real-time conversations. Their platform aims to improve buyer engagement and accelerate sales cycles through personalized interactions.

Premium: Starting at $2,500 per month; includes live chat, meetings, custom chatbots, and 12/5 customer support.
Advanced: Pricing available upon request; includes everything in Premium plus A/B testing and 24/7 customer support.
Enterprise: Pricing available upon request; includes everything in Advanced plus advanced routing and monthly strategy consulting. A free trial is also available.

Drift has notable customers such as Vendr and Twilio.

1. Vendr: Vendr is a procurement service that has significantly benefited from its partnership with Drift. They managed over $5.4 million in spend and achieved over $1.6 million in software savings. This collaboration allowed Drift to streamline its procurement process, reduce the burden on stakeholders, and maintain productive supplier relationships, enabling the company to focus on high-impact tasks.
2. Twilio: Drift utilized Twilio Segment to enhance its marketing efforts, achieving a 150% increase in site-visit-to-meeting conversion rates within two months. By leveraging Twilio Engage, Drift unified user and account-level data, automated outreach, and improved engagement metrics, resulting in a 160% increase in opportunities month over month.

Prospecting, Enrichment, Personalization, Reply Handling, Scheduling, Intent Signals, CRM Automation, Analytics