Depict Analysis: $17M Raised
What is Depict?
Depict provides AI-assisted merchandising, site search, and product recommendations for e-commerce brands. The platform is built for Shopify, Centra, and headless storefronts, and it combines AI with merchandising rules for curated collection pages and product discovery. The site says 350+ brands ship with Depict, and it reports a 4.8-star G2 rating.
Location
Stadsgården 6, Stockholm, Stockholm 11645, Sweden
Employees
11-50
Founded
2019
Revenue
$3.9M
Product Features & Capabilities
- Design custom supergrids, handpick products, automate product sorting, instant mobile/desktop previews, 1-click setup, no-code solution.
Pricing
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Basic: $50 per store / month
- Custom Grid Builder
- Combine Curated & Automated Sorting
- Collection Analytics
- Remove "Powered by Depict" badge
- Unlimited Collections up to 25k sessions/month
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Essentials: $250 per store / month
- Everything in Basic
- Versioning
- Up to 250k sessions/month
-
Pro: $500/month, starting at
- Everything in Essentials
- Multi-store
- Scheduled merchandising
- 250k sessions/month and above
-
Centra: Custom pricing
- Recommendations
- Product Listing Pages
- Search
How much Depict raised
1 - $17M
February 2022Lead Investor: Not specified in the source.
Who are the founders of Depict
OE
Oliver Edholm
Founder
Market Focus
Depict primarily focuses on the e-commerce industry, providing a platform for creating custom supergrids that help brands showcase their products effectively.
Investors
- Tiger Global Management
- Erik Bernhardsson
- Initialized
- EQT Ventures
- Northzone
- Y Combinator
Competitors Overview
Depict operates in the e-commerce platform market, focusing on creating visually appealing product collections through its supergrid feature. Its main competitors include:
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Bloomreach: Known for its AI capabilities, Bloomreach personalizes the e-commerce experience by unifying customer and product data, allowing businesses to adapt the shopping experience based on real-time insights.
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ActiveCampaign: This platform excels in email and marketing automation, offering extensive automation triggers and a user-friendly interface, which enhances personalization and campaign management.
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Brevo Marketing Platform: Brevo simplifies marketing campaign management, allowing users to handle emails and SMS from one platform, making it easier to use compared to Depict.
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Insider: Insider integrates growth management across marketing funnels using AI and machine learning, providing a more comprehensive approach to customer engagement than Depict.
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GetResponse: Focused on email marketing, GetResponse helps build permission-based mailing lists and maximize conversions, offering a straightforward solution for e-commerce marketing.
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Syte: This competitor specializes in visual search technology and automated product tagging, enhancing product discovery in fashion and home decor.
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YesPlz: Offers AI-driven product discovery solutions tailored for e-commerce, improving the online shopping experience through advanced technologies.
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Selectika: Focused on visual AI and personalization, Selectika enhances the shopping experience in the fashion industry, making it a direct competitor in visual merchandising.
Notable differences include Bloomreach's strong AI capabilities, ActiveCampaign's advanced automation, and Syte's emphasis on visual search, which may provide unique advantages in their respective niches.
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