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DeepIP employs a hybrid go-to-market (GTM) strategy that incorporates elements of both product-led growth (PLG) and sales-led approaches.
Upon analyzing the DeepIP website, several key indicators reveal their GTM strategy. The homepage prominently features a "Request Your Trial" button, allowing potential customers to experience the product firsthand, which is a hallmark of product-led growth. This self-service approach minimizes friction for new users, enabling them to engage with the product directly without needing to schedule a demo or contact sales initially.
The pricing structure is not explicitly detailed on the homepage, but the presence of a trial suggests an intention to allow users to experience value before committing financially. This aligns with PLG principles, as it encourages small teams or individual users to adopt the product independently.
Customer testimonials on the site highlight significant improvements in efficiency, indicating that users have successfully integrated DeepIP into their workflows. This suggests a level of viral adoption, typical of PLG strategies, where initial users can influence broader adoption within their organizations.
Additionally, the website offers educational resources, including case studies and blogs, which support self-service learning. This investment in user education further indicates a PLG approach, as it empowers users to maximize the product's value independently.
However, the presence of structured case studies and testimonials also points to a sales-led component, as these often require more significant engagement and executive buy-in, particularly in enterprise contexts.
Overall, DeepIP's strategy reflects a combination of product-led growth, focusing on user experience and self-service, alongside elements of a sales-led approach, emphasizing customer success and structured engagement for larger clients.
DeepIP has reported several notable clients and partnerships on their website, particularly highlighting members of their Product Advisory Board. These include:
These professionals contribute insights to enhance DeepIP's offerings, indicating a collaborative relationship focused on improving patent workflows and services.