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Conversica Analysis: $101M Raised

What is Conversica?

Conversica provides autonomous AI-powered Revenue Digital Assistants that enhance lead quality and automate outreach, helping businesses engage and convert leads effectively.
Employees
51-200
Founded
2013
Industry
MarTech, Salestech, AI/ML
Revenue
$24.6M
Market Verticalization
Horizontal
Sales Tech Capabilities
Prospecting, Enrichment, Personalization, Reply Handling, CRM Automation
Target User Segment
Enterprise

Product Features & Capabilities

  • Conversational Marketing, Conversational Sales, Conversational Customer Success, AI-powered two-way dialog, Self-learning AI for natural communication, Omni-channel and multi-language support.
  • Prospecting, Enrichment, Personalization, Reply Handling, CRM Automation

Pricing

Conversica's pricing starts at $2,999 per company per month, based on functionality needs.
A Starter Edition is available for $1,499 per installation, which includes unlimited seats for marketers, sales reps, and managers, with no setup fee required. This service operates on a monthly subscription with an annual commitment.

How much Conversica raised

Series D - $20M

April 5, 2022
Lead Investor: Hollyport Capital, Providence Equity Partners, and 2 more.

Series C - $31M

October 29, 2018
Lead Investor: Providence Equity Partners, Canadian Imperial Bank of Commerce, and 3 more.

Series B - $16M

April 25, 2018
Lead Investor: Not disclosed.

Series B - $34M

December 14, 2016
Lead Investor: Providence Equity Partners, Toba Capital, and 4 more.

Not specified - $8,589

May 2, 2013
Lead Investor: Not disclosed.

Not specified - $9,803

May 1, 2013
Lead Investor: Not disclosed.

Customer Success Story

Conversica has notable clients such as Iron Mountain and Epson America, both of which have achieved significant outcomes through the use of Conversica's AI-powered digital agents.
1. Iron Mountain: Operating in the information management services industry, Iron Mountain faced challenges with a large pool of dormant leads and early lead handoff in their marketing and sales processes. By implementing Conversica's Revenue Digital Assistant, they achieved a remarkable 17.2X ROI, an 18.5% conversation qualified rate, and reduced the time to qualify leads to 12.6 days. John Hansen, Senior Director of Field Marketing, emphasized the solution's effectiveness in re-engaging and activating leads.
2. Epson America: As a player in the technology industry, Epson America struggled with a large number of new leads and inconsistent follow-up processes. After utilizing Conversica's Revenue Digital Assistants for Marketing and Sales, they reported $2 million in incremental revenue within 90 days, a 500% increase in influenced pipeline, and a 75% increase in marketing qualified leads.
These case studies illustrate how Conversica's solutions have driven substantial revenue growth and improved lead management for their clients.
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Financial Overview

$24.6MEstimated Revenue
$101MTotal Raised
Series D$20M
April 5, 2022
Investors: Hollyport Capital, Providence Equity Partners, and 2 more.
Series C$31M
October 29, 2018
Investors: Providence Equity Partners, Canadian Imperial Bank of Commerce, and 3 more.
Series B$16M
April 25, 2018
Investors: Not disclosed.
Series B$34M
December 14, 2016
Investors: Providence Equity Partners, Toba Capital, and 4 more.
Series A
2015
Investors: Toba Capital.
Not specified$8,589
May 2, 2013
Investors: Not disclosed.
Not specified$9,803
May 1, 2013
Investors: Not disclosed.
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