Chari Analysis: $1M Raised
What is Chari?
Chari is a B2B mobile application for proximity retailers and neighborhood shops in FMCG distribution. The company sells consumer goods with free delivery in a few hours and adds embedded payment and micro-insurance services. Its site says it operates in three countries and holds a payment institution license from Bank Al-Maghrib.
Location
Zone Industrielle Ouled Saleh, Bouskoura, Casablanca 20100, Morocco
Employees
51-200
Founded
2020
Revenue
$0.2-60M
Product Features & Capabilities
- mobile application for B2B retail, ordering consumer goods, free delivery within hours, integrated financial services (payment, micro-insurance), competitive pricing, direct communication channel with retailers, diverse product range including food, hygiene, and personal care products.
How much Chari raised
1 - $1 million
September 2022Lead Investor: Endeavor Catalyst
Who are the founders of Chari
IB
Ismael Belkhayat
Founder & CEO
FS
Felbi Simon
Chief Executive Officer
Business Model
B2B e-commerce platform earning margins on sales and marketing campaigns for retailers.
Competitors Overview
Chari operates in the B2B retail market, primarily focusing on providing a mobile application for retailers to order consumer products with quick delivery and integrated financial services. Its main competitors include:
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MaxAB: A B2B e-commerce marketplace that connects food and grocery retailers to suppliers. MaxAB emphasizes supply chain management, enhancing efficiency in product delivery and inventory management.
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Proxalys: Specializes in digital credit services, including mobile payments and money transfers, aimed at simplifying financial processes for small and medium-sized enterprises. This focus on financial services distinguishes it from Chari's broader product offering.
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TradeDepot: Another competitor in the supply chain solutions for retail, providing a platform for retailers to access a variety of consumer goods.
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WaystoCap: A B2B marketplace catering to Africa, which has raised $3M in funding. It offers a range of products similar to Chari but focuses on the African market.
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Sle3ti: Offers a multi-category grocery product platform and has secured $3.2M in funding. It competes directly with Chari in the grocery segment.
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Jomla: An online B2B marketplace that provides multi-category products but is currently unfunded.
Chari's notable advantages include a broader product offering and a total funding of $7.74M, positioning it strongly among its competitors.
Investors
- Endeavor Catalyst: Invested $1 million as part of Chari's Series A funding round.
- UM6P Ventures: Participated in a funding round for Chari, contributing to its growth.
Market Focus
Chari primarily focuses on the B2B retail market, specifically providing a mobile application that allows retailers to order consumer goods with integrated financial services and fast delivery options.
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