Carto Analysis
What is Carto?
Carto provides a white-label ecosystem for financial services and payments, enabling businesses to offer payment solutions with their own brand. The platform supports multiple payment methods including PIX, credit and debit cards, and boleto. It offers backoffice management, reconciliation, and POS systems with full integration into existing business operations. The company serves over 67 partners across Brazil with more than 1 million monthly reconciled transactions.
Location
Brasília, Brazil
Employees
11-50
Founded
2005
Product Features & Capabilities
- White-label payment platform with PIX, credit and debit cards, boleto
- Multi-adquirente system for POS and online payments
- Backoffice reconciliation and financial management
- Private label credit cards with prepaid, postpaid and gift options
- POS and sales management app
- Financial and inventory control dashboard
- Debt negotiation platform with WhatsApp/email payment links
Use Cases
Offer branded payment solutions to retail chains; Enable marketplaces to process customer payments; Provide receivables management for financial institutions; Automate credit card issuance for private label programs; Integrate payment processing into existing retail operations; Offer debt collection tools to businesses with overdue accounts; Enable small businesses to accept PIX and card payments
White-Labeling Services
Carto offers a range of white-labeling services for card issuing, allowing businesses to create and manage their own branded payment solutions. Their offerings include the processing of cards under the client's brand, enabling the issuance of various types of cards such as post-paid, pre-paid, and gift cards. This service is designed to automate credit systems for businesses, allowing them to integrate these solutions seamlessly into their operations. Additionally, Carto supports multiple payment methods, including PIX, credit and debit cards, and boleto, providing a comprehensive ecosystem for financial services.
Other Considerations
Serves 67 partners in Brazil; Processes over 1 million transactions monthly; Monthly TPV of R$70 million across partner network; 50% increase in transactions for one partner; 40% increase in customers for another partner; 80% faster support response time; Trusted by over 1000 partners with strong customer testimonials
Whitelabeling Services
Carto offers a range of white-labeling services for card issuing, allowing businesses to create and manage their own branded payment solutions. Their offerings include the processing of cards under the client's brand, enabling the issuance of various types of cards such as post-paid, pre-paid, and gift cards. This service is designed to automate credit systems for businesses, allowing them to integrate these solutions seamlessly into their operations. Additionally, Carto supports multiple payment methods, including PIX, credit and debit cards, and boleto, providing a comprehensive ecosystem for financial services.
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