BuiltWith Analysis
What is BuiltWith?
BuiltWith is a competitive intelligence software that provides insights into web technologies used by various websites. Its key features include:
- Web Technology Usage Lists - Users can access comprehensive lists of technologies employed by websites, including analytics, advertising, hosting, and content management systems (CMS).
- Global eCommerce Product Finder
- eCommerce Website Category Lists - Users can categorize websites based on their eCommerce functionalities.
- Keyword-Based Lists - Users can generate lists based on specific keywords to target particular technologies or markets.
- Uploaded List Analysis - Users can upload their own lists for analysis to gain insights into technology usage.
- Company Balance Sheet
- Future Customers - BuiltWith helps identify potential future customers based on technology trends.
Overall, BuiltWith serves as a powerful tool for technology adoption analysis, lead generation, and competitive analysis in the digital landscape.
Pricing
BuiltWith offers a pricing model that includes the following subscription tiers:
- Basic Plan - $295 per month - Provides access to 2 technologies.
- Pro Plan - $495 per month - Provides access to 10 technologies.
Additionally, BuiltWith is free to use for individual site lookups forever, and all plans can be canceled at any time.
Investment Focus
Other
Key Features
- Web Technology Usage Lists: Provides detailed lists of technologies used by websites, helping users understand technology adoption trends.
- Global eCommerce Product Finder: Allows users to find products across various eCommerce platforms, enhancing lead generation.
- eCommerce Website Category Lists: Categorizes websites based on their eCommerce functionalities, making it easier to target specific markets.
- Keyword Based Lists: Users can generate lists based on specific keywords, aiding in targeted marketing efforts.
- Uploaded List Analysis: Users can upload their own lists for analysis, providing insights into technology usage among specific companies.
- Company Balance Sheet: Offers financial insights into companies using specific technologies, useful for competitive analysis.
- Future Customers: Identifies potential future customers based on technology trends and usage patterns.
- Advanced Filtering: Users can compile highly targeted reports using advanced filtering options.
- Data Visualization Tools: Provides tools for creating custom reports and dashboards, making data interpretation easier.
These features set BuiltWith apart from competitors by offering comprehensive insights into web technologies and eCommerce data, along with advanced analytical tools.
User Reviews
User reviews for BuiltWith, a competitive intelligence software, highlight several common praises and criticisms:
- Data Quality - Users frequently commend BuiltWith for providing accurate and comprehensive data about web technologies used by various companies.
- Ease of Use - Many reviews mention that the software is user-friendly, making it easy for users to navigate and find the information they need.
- Integration Capabilities - Users appreciate the ability to integrate BuiltWith with other tools, which enhances its functionality and utility in various workflows. Common Criticisms:
- User Interface - Some users express dissatisfaction with the user interface, describing it as outdated or in need of improvement to enhance user experience.
- Speed of Data Sync - A few reviews mention that the synchronization of data can be slow, which may hinder real-time analysis and reporting.
- Pricing - While some users find the pricing reasonable for the value provided, others feel that it could be more competitive, especially for smaller businesses.
Overall, BuiltWith is well-regarded for its data accuracy and ease of use, but it faces criticism regarding its interface and data synchronization speed.
Market Position
BuiltWith is positioned as a competitive intelligence tool that specializes in revealing the technology stack of websites, providing significant advantages for businesses looking to understand their competitors' operational frameworks. Its strengths include:
- Comprehensive Technology Profiles - BuiltWith offers detailed insights into various aspects of a website's technology, including frameworks, platforms, analytics, and advertising channels.
- Market Analysis and Lead Generation - The tool enables users to perform market analysis to identify technology trends within their industry, which is beneficial for B2B marketers and salespeople in tailoring their strategies.
- Detailed Insights - BuiltWith provides information about a website's content management framework, email integration, and advertising partners, helping users understand why a competitor's site may be outperforming theirs.
However, BuiltWith also has notable weaknesses:
- Pricing - Its subscription plans range from $295 to $995 per month, which may be considered high for smaller businesses or startups with limited budgets compared to other competitive intelligence tools.
- Limited Feature Set - While BuiltWith excels in technology profiling, it may not offer the same breadth of features as competitors like SEMRush or Ahrefs, which provide extensive SEO and keyword analysis tools.
Overall, BuiltWith is a strong player in the competitive intelligence software market, particularly for technology profiling, but its pricing and feature limitations may hinder its appeal to some potential users.
