BuiltWith Analysis
What is BuiltWith?
BuiltWith is a competitive intelligence software that provides insights into web technologies used by various websites. Its key features include: 1. **Web Technology Usage Lists**: Users can access comprehensive lists of technologies employed by websites, including analytics, advertising, hosting, and content management systems (CMS). 2. **Global eCommerce Product Finder**: This feature allows users to discover eCommerce products across different platforms. 3. **eCommerce Website Category Lists**: Users can categorize websites based on their eCommerce functionalities. 4. **Keyword-Based Lists**: Users can generate lists based on specific keywords to target particular technologies or markets. 5. **Uploaded List Analysis**: Users can upload their own lists for analysis to gain insights into technology usage. 6. **Company Balance Sheet**: This feature provides financial insights related to companies using specific technologies. 7. **Future Customers**: BuiltWith helps identify potential future customers based on technology trends. Overall, BuiltWith serves as a powerful tool for technology adoption analysis, lead generation, and competitive analysis in the digital landscape.
Pricing
- Basic Plan - $295 per month - Provides access to 2 technologies.
- Pro Plan - $495 per month - Provides access to 10 technologies.
Investment Focus
Other
Key Features
- Web Technology Usage Lists: Provides detailed lists of technologies used by websites, helping users understand technology adoption trends.
- Global eCommerce Product Finder: Allows users to find products across various eCommerce platforms, enhancing lead generation.
- eCommerce Website Category Lists: Categorizes websites based on their eCommerce functionalities, making it easier to target specific markets.
- Keyword Based Lists: Users can generate lists based on specific keywords, aiding in targeted marketing efforts.
- Uploaded List Analysis: Users can upload their own lists for analysis, providing insights into technology usage among specific companies.
- Company Balance Sheet: Offers financial insights into companies using specific technologies, useful for competitive analysis.
- Future Customers: Identifies potential future customers based on technology trends and usage patterns.
- Advanced Filtering: Users can compile highly targeted reports using advanced filtering options.
- Data Visualization Tools: Provides tools for creating custom reports and dashboards, making data interpretation easier.
User Reviews
- Data Quality - Users frequently commend BuiltWith for providing accurate and comprehensive data about web technologies used by various companies.
- Ease of Use - Many reviews mention that the software is user-friendly, making it easy for users to navigate and find the information they need.
- Integration Capabilities - Users appreciate the ability to integrate BuiltWith with other tools, which enhances its functionality and utility in various workflows. **Common Criticisms:**
- User Interface - Some users express dissatisfaction with the user interface, describing it as outdated or in need of improvement to enhance user experience.
- Speed of Data Sync - A few reviews mention that the synchronization of data can be slow, which may hinder real-time analysis and reporting.
- Pricing - While some users find the pricing reasonable for the value provided, others feel that it could be more competitive, especially for smaller businesses.
Market Position
- Comprehensive Technology Profiles - BuiltWith offers detailed insights into various aspects of a website's technology, including frameworks, platforms, analytics, and advertising channels.
- Market Analysis and Lead Generation - The tool enables users to perform market analysis to identify technology trends within their industry, which is beneficial for B2B marketers and salespeople in tailoring their strategies.
- Detailed Insights - BuiltWith provides information about a website's content management framework, email integration, and advertising partners, helping users understand why a competitor's site may be outperforming theirs. However, BuiltWith also has notable weaknesses:
- Pricing - Its subscription plans range from $295 to $995 per month, which may be considered high for smaller businesses or startups with limited budgets compared to other competitive intelligence tools.
- Limited Feature Set - While BuiltWith excels in technology profiling, it may not offer the same breadth of features as competitors like SEMRush or Ahrefs, which provide extensive SEO and keyword analysis tools.
