Bloom Analysis: $1M Raised

Teens learn investing basics through interactive lessons; Parents approve or deny trades made by teens; Users earn stock rewards for completing educational modules; Teens invest with as little as $1; Users participate in games and tournaments for additional rewards

• All for $15 / month.
• Investing Account
• Financial Education
• Stock Rewards
• No Hidden Fees

Bloom offers an investing app designed primarily for teens aged 13-17, focusing on financial literacy and investing. Key products and services include:

• Fractional Shares: Invest in over 5,000 stocks and ETFs.
• Custodial Accounts: Designed for teens with parental oversight.
• Educational Content: Over 350 interactive lessons created by Ivy League professors, with significant engagement metrics (20 million lessons passed and 3 million quizzes answered).
• Gamified Learning: Users can earn stock rewards for completing educational tasks, with an average earning of $6 per month.
• Safety Controls for Parents: Parents can approve trades, set restrictions, and manage risk levels for their teens.
• Subscription Model: Services are available for $15 per month, with no hidden fees.

The main competitors of Bloom in the fintech space, particularly focusing on financial literacy and investing for teens, include:

1. Greenlight - An app that provides a debit card for kids and teens, along with financial education tools and investment options.
2. Copper - A platform that allows teens to invest in stocks and learn about financial management.
3. Blossom - A social investing app designed for young investors, focusing on education and community engagement.
4. Stash - An investing app that simplifies the investment process for beginners, including teens, with educational resources.
5. E*TRADE - While primarily a brokerage, it offers educational resources and tools suitable for young investors.

These companies provide similar services aimed at educating and enabling teens to invest responsibly.

Bloom primarily focuses on the financial technology (fintech) industry, specifically in the area of financial literacy and investment education for teens and their parents.

Bloom's main competitors in the financial literacy and investing app market for teens include:

1. Greenlight: This app combines banking and investing, allowing parents to set spending limits and control investments. It offers a debit card for kids and educational resources, making it a comprehensive financial tool for families.

2. Stockpile: Stockpile allows users to buy fractional shares and gift cards for stocks, making it accessible for teens to start investing with smaller amounts. It emphasizes simplicity and ease of use, which can be appealing to new investors.

3. Fidelity Youth Account: This account has no fees and allows teens to trade U.S. stocks. It provides educational resources and is backed by a well-established financial institution, giving it credibility and trust.

4. Acorns: Acorns is known for its round-up feature, which invests spare change from everyday purchases. It is user-friendly and encourages saving and investing in a seamless manner.

5. Ally Invest: Ally offers custodial accounts for teens, allowing them to invest with parental oversight. It provides a robust platform for trading and investment education.

6. UNest: This app focuses on investing for children's futures, allowing parents to set up investment accounts for their kids. It emphasizes long-term savings and investment growth.

7. Busykid: This app teaches kids about money management and investing through a gamified experience, making learning fun and engaging.

Bloom's unique advantage lies in its strong focus on educational modules designed like Instagram stories, which makes learning about finance engaging for teens. Additionally, it offers robust parental controls, ensuring that parents can guide their children's investing journey effectively.

• Global Founders Capital
• Visa
• Contrary
• Slow Ventures
• Offline
• 6 other unnamed investors

1M+ investors using the app; 20M+ lessons passed; Backed by Y Combinator; SIPC insured accounts; 24/7 access with bank-grade security