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401(k) solution providing enhanced investment options
Employers increase employee participation in retirement plans; Employees customize their investment portfolios; Companies enhance recruitment by offering superior 401(k) benefits; Organizations improve financial wellness among staff; Employers streamline compliance and record-keeping processes
Serves clients like Cubby Storage and Scene Infrastructure; Charges $5 per employee per month for services; Featured in Bloomberg and Yahoo Finance; No hidden fees for employers; SOC 2 Type 2 certified for security
Basic Capital employs a product-led growth strategy, focusing on self-service access and transparent pricing to encourage user adoption. Their website features a prominent "Get Started" button, allowing visitors to engage with the product immediately without needing to contact sales. The pricing is clear and accessible, aimed at small teams, and they provide educational resources that support self-service learning. Customer success stories further highlight the effectiveness of their platform, indicating a strategy that prioritizes rapid user adoption and virality.
Basic Capital has reported two notable clients on their website: Service Professionals and Ideal Fulfillment.
Service Professionals: They experienced a significant increase in their 401(k) participation rate, reportedly doubling it after implementing Basic Capital's solutions. The relationship involved utilizing Basic Capital's user-friendly financial planning tools, which contributed to this improvement.
Ideal Fulfillment: This client found a better fit for their retirement offerings through Basic Capital, which helped their employees think long-term about retirement savings. The case study indicates that the partnership enhanced their workers' retirement benefits.
These case studies highlight the effectiveness of Basic Capital's 401(k) solutions in improving employee engagement and retirement planning.
The pricing information for Basic Capital's 401(k) solution is transparent and straightforward. Employers are charged $5 per employee per month, which covers record keeping, compliance testing, and 5500 filing, with no hidden fees. There is no setup fee, and no monthly account fees are required. This pricing structure is notably lower than competitors like Guideline and Human Interest, which charge $8 and $7 per employee per month, respectively. There are no free tiers mentioned on the homepage.