Basic Capital Analysis: $25M Raised

Basic Capital offers a 401(k) solution that allows employees to access five times the investing power compared to traditional plans. The platform integrates embedded financing to help employees grow their retirement savings more effectively. Companies using Basic Capital report a 1.5-2x increase in participation rates due to its user-friendly financial planning tools.

Serves clients like Cubby Storage and Scene Infrastructure; Charges $5 per employee per month for services; Featured in Bloomberg and Yahoo Finance; No hidden fees for employers; SOC 2 Type 2 certified for security

Basic Capital employs a product-led growth strategy, focusing on self-service access and transparent pricing to encourage user adoption. Their website features a prominent "Get Started" button, allowing visitors to engage with the product immediately without needing to contact sales. The pricing is clear and accessible, aimed at small teams, and they provide educational resources that support self-service learning. Customer success stories further highlight the effectiveness of their platform, indicating a strategy that prioritizes rapid user adoption and virality.

The pricing information for Basic Capital's 401(k) solution is transparent and straightforward. Employers are charged $5 per employee per month, which covers record keeping, compliance testing, and 5500 filing, with no hidden fees. There is no setup fee, and no monthly account fees are required. This pricing structure is notably lower than competitors like Guideline and Human Interest, which charge $8 and $7 per employee per month, respectively. There are no free tiers mentioned on the homepage.