Aura Vision Analysis: $1M Raised
What is Aura Vision?
Aura Vision specializes in transforming retail CCTV footage into actionable data. Their unique approach leverages existing infrastructure to provide real-time insights into customer behavior and store performance. This enables retailers to optimize staffing, enhance customer experiences, and improve overall business outcomes.
Employees
1-10
Founded
2017
Industry
Data Analytics, AI/ML
Product Features & Capabilities
- Footfall counting with high accuracy
- Customer segmentation technology for demographic insights
- Staff planning tools for optimized resource allocation
- Path to purchase analytics for improved conversion
- Brand performance insights for tenant brands.
Use Cases
Analyze foot traffic patterns to identify trends; Optimize staff schedules based on customer demand; Enhance store layouts to improve customer experience; Measure marketing campaign effectiveness through traffic analysis; Provide brand partners with competitive performance insights.
How much Aura Vision raised
Seed - $1.1 million
June 1, 2019Lead Investor: ASICS Ventures, Pioneer Fund, and others (details not fully disclosed)
Other Considerations
Trusted by major retailers like O2 and Onitsuka Tiger; Focus on compliance with personal data regulations; Offers detailed UK retail benchmarks for traffic and demographics.
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