Atrato Analysis
What is Atrato?
Atrato Pago is a Mexican fintech that offers consumer financing for purchases at affiliated merchants. It provides credit up to 200,000 pesos, approvals in minutes, and repayment terms of up to 24 months. The company says it is authorized and regulated in Mexico by PROFECO.
Location
Ciudad de México, Ciudad de México 06700, Mexico
Employees
51-200
Founded
2019
Revenue
$3.5-6.5M
Product Features & Capabilities
- Compra hoy y paga a tu propio ritmo, Préstamos personales, Aprobación rápida y fácil, Hasta 24 mensualidades, Sin desembolsar de contado, Métodos de pago sencillos.
Pricing
- Up to $200,000 financing available.
- Payment plans available for up to 24 months.
- No upfront payment required; purchases can be made without paying in full at the time of purchase.
- Approval is immediate and requires only an INE (official ID).
Who are the founders of Atrato
JC
Juan Casian
Founder
AC
Alejandro Chavez
Founder
Market Focus
Atrato primarily focuses on the financial technology (fintech) industry, specifically in the area of payment solutions that allow customers to make purchases in installments at affiliated merchants, both online and in physical stores.
Competitors Overview
Atrato's main competitors in the payment processing and buy now, pay later (BNPL) market include:
-
Aplazo: A financial technology firm that specializes in buy now, pay later solutions. Aplazo integrates its services into merchants' payment processes, allowing customers to make purchases in installments. Its notable advantage is the seamless integration with merchants, enhancing the customer experience at the point of sale.
-
Kueski: This company offers an online consumer lending platform that provides credit solutions to users who may not have access to traditional credit. Kueski's emphasis on online lending and quick credit approvals distinguishes it from Atrato, which focuses on installment payments at affiliated merchants.
-
Nelo: Nelo provides credit solutions within the fintech industry, focusing on credit approval and repayment plans. Its specific services for credit management and flexible repayment options give it a competitive edge in catering to consumers looking for tailored financial solutions.
-
Zip: A digital financial services company that simplifies payment processes for consumers. Zip's approach to BNPL and its user-friendly platform make it a strong competitor in the market.
These competitors differ from Atrato primarily in their service offerings and integration capabilities, with Aplazo and Kueski focusing more on credit solutions and lending, while Atrato emphasizes installment payments at the point of sale.
Investors
- Architect Capital
- Accel
- Four Cities Capital
- Martin Schrimpff
- Mexamerica Ventures
Business Model
Revenue from merchant fees and interest on customer credit for installment payments.
See something that needs updating? Suggest edits to this profile.