Adthena Analysis: $36M Raised
What is Adthena?
Adthena specializes in AI-driven search intelligence, providing brands and agencies with insights to enhance their Google Ads performance. Their proprietary Whole Market View technology differentiates them by offering comprehensive market analysis and competitive insights. This enables clients to optimize their advertising strategies and improve ROI effectively.
Employees
51-200
Founded
2012
Industry
SaaS, MarTech, AdTech, Data Analytics, AI/ML
Product Features & Capabilities
- Whole Market View technology for comprehensive market analysis
- Ask Arlo, an AI-powered data analyst for actionable insights
- Brand Protection solutions to safeguard brand integrity
- PPC Market Share Reports for competitive analysis
- Interactive demo hub for hands-on product exploration.
Use Cases
Analyze competitive Google Ads performance to identify market share; Optimize PPC campaigns for improved ROI; Monitor brand protection against infringement and hijacking; Gain insights into PPC market trends and opportunities; Utilize AI-driven data analysis for strategic decision-making.
How much Adthena raised
Series A - $14 million
March 13, 2019Lead Investor: Updata Partners
Debt Financing - $13.5 million
February 10, 2022Lead Investor: Not specified
Debt Financing - $5 million
September 25, 2019Lead Investor: Not specified
Seed - $1.5 million
April 13, 2015Lead Investor: Not specified
Venture - $2.48 million
August 9, 2016Lead Investor: Not specified
Other Considerations
Award-winning AI technology recognized at European Search Awards; Serves over 300 enterprise brands globally; Offers unique insights through proprietary data analytics.
Financial Overview
$36MTotal Raised
Series A$14 million
March 13, 2019
Investors: Updata Partners
Debt Financing$13.5 million
February 10, 2022
Investors: Not specified
Debt Financing$5 million
September 25, 2019
Investors: Not specified
Seed$1.5 million
April 13, 2015
Investors: Not specified
Venture$2.48 million
August 9, 2016
Investors: Not specified
