Adomni Analysis
What is Adomni?
Adomni is a digital-first advertising platform and service for planning, buying, and measuring out-of-home and video campaigns. Its site highlights self-service campaign buying, managed services, and Jeen AI for faster campaign planning. The company says it has delivered more than 60,000 campaigns and runs across 1 million digital screens.
Location
7120 S Rafael Ridge Way, Las Vegas, Nevada 89119, United States
Employees
51-200
Founded
2016
Revenue
$5-15M
Market Focus
Adomni primarily focuses on the digital out-of-home (DOOH) advertising industry.
Product Features & Capabilities
- Unified video ad campaigns, access to a wide audience, optimized frequency management, data-driven analytics for ROI, unique campaign strategies, vast video supply network, AI-enabled content creation, automated workflows for campaign management, full-funnel measurement across various KPIs.
Pricing
- Average eCPM across all media types is approximately $12.00.
- Pricing is transparent and displayed by media type and device when creating a campaign.
- No hidden fees or additional charges for audience targeting.
- No minimum budget required for 99% of connected screens.
- Certain media types offer programmatic guaranteed delivery; contact sales for options.
Who are the founders of Adomni
JG
EC
Eileen Crossin
Chief Growth Officer
NB
Nicholas Babb
Chief Product and Technology Officer
PA
Patrick Allen
Director of Software Engineering
LS
Lindsey Scheftic
Chief Strategy Officer
JF
Jonathan Fine
Co-Founder & Chairman
HQ Full Address
7120 S Rafael Ridge Way, Las Vegas, Nevada 89119, United States
Competitors Overview
Adomni operates in the digital out-of-home (DOOH) advertising market and faces competition from several notable companies, each with unique advantages:
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Hivestack: Specializes in programmatic DOOH advertising, allowing marketers to create measurable campaigns. Its focus on campaign effectiveness through data-driven insights is a significant advantage.
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Parsempo: An AI-powered performance marketing platform that emphasizes digital signage and DOOH. Its use of artificial intelligence for optimizing advertising performance sets it apart.
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AdQuick: Focuses on the planning, buying, and measurement of outdoor advertising. It provides a comprehensive platform that simplifies the management of outdoor ad campaigns.
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Vistar Media: Offers a complete programmatic ecosystem for digital signage, integrating supply-side and demand-side platforms. Its automation features enhance campaign efficiency.
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OUTFRONT Media: Leverages location and audience data to create impactful out-of-home advertising, allowing for dynamic creatives based on contextual factors.
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Broadsign: Powers a significant number of digital screens globally and facilitates easy booking for advertisers, enhancing accessibility.
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Place Exchange: Specializes in integrating programmatic OOH with other digital channels, providing transparency and control for media partners.
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Verizon Media: Utilizes a trusted media ecosystem to connect advertisers with audiences, enhancing targeting capabilities.
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VIOOH: Focuses on creating a premium marketplace for OOH advertising, improving the overall quality and effectiveness of ad placements.
These competitors offer various advantages, such as advanced targeting capabilities, integration of multiple advertising channels, and automation features that enhance campaign efficiency and effectiveness.
Business Model
Revenue from digital billboard ad sales; platform connects advertisers with media owners.
Investors
- ADIT Ventures
- Claridge Venture Partners
- Colibri Equity Ventures
- Mantis VC
- Plug and Play Tech
- Kubient
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