Adaptive Analysis: $19M Raised
What is Adaptive?
Product Features & Capabilities
- Automated accounts payable
- Job costing automation
- Receipt management
- Real-time budget tracking
- Lien waiver management
- QuickBooks integration
- Comprehensive financial reporting
How much Adaptive raised
Funding Round - $19.0M
RecentOther Considerations
Reported Clients
Homepage Pricing
The pricing information for Adaptive is as follows:
- The standard pricing starts at **$575/month** for businesses with up to **$5 million** in annual revenue, with potential savings of **$40,000 to $72,000** annually on financial servicing costs.
- For businesses generating **over $5 million** in annual revenue, a **custom pricing** option is available, which can save **$110,000** or more annually.
- There are no free tiers mentioned, and the pricing structure is transparent with no hidden costs, described as an "all-you-can-eat buffet" for a flat monthly fee.
Gtm Strategy
Adaptive employs a hybrid go-to-market (GTM) strategy that combines elements of both product-led growth (PLG) and sales-led approaches.
Upon analyzing the website, it is evident that Adaptive emphasizes a demo request prominently on the homepage, indicating a sales-led approach where potential users are encouraged to engage with a sales representative for a personalized introduction to the product. The presence of a "Book a Demo" button suggests that they prioritize guided experiences over immediate self-service signups, which is typical of a sales-led strategy.
However, the lack of detailed pricing information on the homepage and the existence of a dedicated pricing page imply that they may not fully rely on traditional sales methods. The absence of a free trial or freemium model indicates a more structured approach to customer acquisition, likely targeting enterprise clients who may require more comprehensive onboarding and support.
Customer testimonials on the site highlight positive experiences, suggesting that while they may not have viral adoption typical of PLG, they do foster strong relationships with their users, which is indicative of a sales-led approach. Additionally, the availability of educational resources such as a blog and help center points towards a commitment to self-service learning, which aligns with PLG principles.
Overall, Adaptive's strategy reflects a balance between facilitating user engagement through demos and providing educational resources, while also maintaining a structured sales process to cater to the needs of construction industry professionals.
