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Automate bill processing and vendor payments; Track project budgets and work-in-progress; Capture and reconcile receipts automatically; Manage vendor compliance and documentation; Generate financial reports in real-time
Raised $19M in funding; Trusted by over 500 construction firms; High ratings on Capterra and Software Advice
The clients reported on Adaptive's website include notable companies such as Green Way Homes, Revent Builds, Veldhouse Companies, and Drake Construction Services. Each of these clients has provided positive feedback regarding Adaptive's financial management platform, highlighting its effectiveness in improving cash flow management and operational efficiency in the construction industry. For instance, Green Way Homes praised it as "the best cash flow management software for construction," while Revent Builds described Adaptive as "legitimately a game changer." Veldhouse Companies noted that their draw process has become "simple and quick," and Drake Construction Services emphasized that Adaptive is "the best way to manage cash flow."
The pricing information for Adaptive is as follows:
Adaptive employs a hybrid go-to-market (GTM) strategy that combines elements of both product-led growth (PLG) and sales-led approaches.
Upon analyzing the website, it is evident that Adaptive emphasizes a demo request prominently on the homepage, indicating a sales-led approach where potential users are encouraged to engage with a sales representative for a personalized introduction to the product. The presence of a "Book a Demo" button suggests that they prioritize guided experiences over immediate self-service signups, which is typical of a sales-led strategy.
However, the lack of detailed pricing information on the homepage and the existence of a dedicated pricing page imply that they may not fully rely on traditional sales methods. The absence of a free trial or freemium model indicates a more structured approach to customer acquisition, likely targeting enterprise clients who may require more comprehensive onboarding and support.
Customer testimonials on the site highlight positive experiences, suggesting that while they may not have viral adoption typical of PLG, they do foster strong relationships with their users, which is indicative of a sales-led approach. Additionally, the availability of educational resources such as a blog and help center points towards a commitment to self-service learning, which aligns with PLG principles.
Overall, Adaptive's strategy reflects a balance between facilitating user engagement through demos and providing educational resources, while also maintaining a structured sales process to cater to the needs of construction industry professionals.
Adaptive participated in the Chicago Build Expo 2024, showcasing their AI-native financial management platform. The event highlighted features such as lien waiver automation and real-time updates for pending approvals, aimed at simplifying construction finance for builders.