AB Tasty Analysis: $64M Raised
What is AB Tasty?
AB Tasty is a digital experience optimization platform that focuses on enhancing customer interactions through AI-powered experimentation. Their unique approach combines advanced testing with personalization, enabling businesses to make data-driven decisions that improve user engagement. This results in increased conversion rates and customer loyalty across various digital channels.
Employees
201-500
Founded
2013
Industry
SaaS, MarTech, Data Analytics
Product Features & Capabilities
- Web Experimentation for conversion optimization
- Feature Experimentation for multi-channel A/B testing
- Content Personalization for tailored user experiences
- Recommendations for enhancing product discovery
- Rollouts for progressive feature releases with minimal risk.
Use Cases
Optimize website conversion rates through A/B testing; Personalize user experiences based on emotional engagement; Test new features in production environments; Enhance product recommendations to increase cart value; Analyze customer behavior to drive engagement strategies.
How much AB Tasty raised
Seed - $1.41M
September 23, 2014Lead Investor: Kima Ventures, XAnge
Series A - $5.46M
February 29, 2016Lead Investor: Omnes Capital, Kima Ventures
Series B - $17M
May 30, 2017Lead Investor: Korelya Capital, Omnes Capital
Series C - $40M
July 21, 2020Lead Investor: Crédit Mutuel Innovation, Korelya Capital, Omnes, Partech, XAnge
Other Considerations
Serves over 1000 brands globally; Offers a robust platform with advanced statistical engines; Partnered with Google Cloud for enhanced service delivery.
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Financial Overview
$64MTotal Raised
Seed$1.41M
September 23, 2014
Investors: Kima Ventures, XAnge
Series A$5.46M
February 29, 2016
Investors: Omnes Capital, Kima Ventures
Series B$17M
May 30, 2017
Investors: Korelya Capital, Omnes Capital
Series C$40M
July 21, 2020
Investors: Crédit Mutuel Innovation, Korelya Capital, Omnes, Partech, XAnge
